The evolution of technology will create a world where anyone can engage freely in creative activities, spawning a new breed of independent creators. This will trigger a major change in the ecosystems surrounding creators and the media where they present their work.

A new ecosystem was created to support all creators with a diverse range of talent and great potential by helping them improve their skills and manage their work and fan communities.
Armed with an ecosystem like this, creators will be able to leverage technology to further boost their creative skill sets, and even those working alone will have a chance to explore new entertainment formats.

For example, a certain creator developed an IP that can lead to various contents across different media, including games, motion pictures, drama series, and theme park attractions, and created brand new value in the process.

Creators transcend the existing creative process itself, expanding their horizons to discover new forms of expression and self-fulfillment, and continually delivering new Kando experiences to the world.

It is said that in the world ten years from now, transmedia—a style of storytelling in which the characteristics of different media, such as comics, motion pictures, TV, and anime, are leveraged to weave one story from multiple perspectives—will have become widespread. Digital native future creators, who grew up being surrounded by various devices and media, will not feel compelled to stick to any particular type of media, and will take full advantage of technology to create new entertainment formats, one after another. As a result, the work of creators will become increasingly diversified.

As the creative process becomes diversified, content will become interactive. It is believed that fan communities will play a major role in content creation in the future. This is because interactive content creates motivations and opportunities for active participation among fans. Creators will receive feedback and support from fan communities from the initial stage, for example, and other collaborative processes between fans and creators will be formed as well. Moreover, fans inspired by creators' works will create content from new perspectives, spreading the act of creation in a more multi-layered fashion.