Using image data that captured the entire surface of the Earth and 3D computer graphics, the physical world is now successfully reproduced in a virtual world. This resulted in location-based entertainment, which transcends the restrictions of both time and place.

At the same time, creators in a new field of entertainment emerged, revolutionizing travel as a content. For example, a traveler touring ancient ruins in Europe calls up an image of her friend who is in Japan so that she can share the magnificent scenery with her friend. Sharing space in real time like this has also become possible.
Moreover, experiences that enhance the sense of being away from everyday life—something that could not be experienced in conventional travel—were also created. For example, superimposing images of a historic site in its heyday on its remains, as if traveling back in time, or reliving a scene from an action movie shot in the very location one stands at.

Meanwhile, creators around the world are closely watching a new theme park created by Sony. There, it is possible to create new types of entertainment by combining games, motion pictures, music, anime, and other contents. The quest of creators who continually seek new Kando never seems to come to an end.

In the world ten years from now, the experiential value of travel could be enhanced by employing a platform that uses digital twins and XR. For example, by creating digital twins of cities, resorts, and other specific locations, it will be possible to superimpose various digital contents onto the physical world, offering a look back in time to show what it was like in the past, information about filming locations linked to contents like motion pictures and anime, and other exciting features that give travelers a new kind of emotional experience.

In addition to travel, food experience is another area of focus. By sensing users and combining XR with senses of taste, smell, and touch, a culinary experience with augmented senses is expected to be created. Food experience will transcend the five senses and start to take on a new meaning as entertainment that enhances human connections.