SONY

London Design Festival:
INTO SIGHT

17–25 September 2022.

INTO SIGHT by Sony Design featured as a Landmark Project for the 2022 London Design Festival
and welcomed visitors from around the world to experience this spellbinding installation.

Movie depicting a person interacting with Sony Design’s Into Sight interactive installation. The person is approaching, studying and then walking into the installation, which is constructed of a large visual display screen surrounded by a long tunnel of reflective dichroic walls that manipulate colour through reflection and refraction. As the person moves within the installation, their actions change the visuals shown on the display, creating a unique effect, that is amplified through infinite reflections, creating a colourful dynamic vista. We see the person interact with the installation and respond to the effects that it creates.

INTO SIGHT is a life-sized media platform, which plays on sensorial effects that transform
simple boundary surfaces into an infinite vista through shifting light, colour and sound.

Stepping into the installation unleashes a unique response; as you venture further inside you will become more
aware of unexpected visual and audio dimensions that continuously evolve through your interactions.

This project aims to capture and discover new insights regarding the coexistence of physical and meta realities.

Showcasing a range of all-encompassing experiences inside the INTO SIGHT installation

Movie depicting a person interacting with Sony Design’s Into Sight interactive installation. The person is approaching, studying and then walking into the installation, which is constructed of a large visual display screen surrounded by a long tunnel of reflective dichroic walls that manipulate colour through reflection and refraction. As the person moves within the installation, their actions change the visuals shown on the display, creating a unique effect, that is amplified through infinite reflections, creating a colourful dynamic vista. We see the person interact with the installation and respond to the effects that it creates.

Simple expressions: Depicting Colour in contextual space with shifting effect of light.
Simple expressions: With depth and atmosphere for an artistic / minimalistic / ambient composition.
Simple expressions: Triggered by cognitive change to effect Hue and Tone, by digital real-time graphic and human sensing.
Natures expressions: Depicting richer effects on the environment with pattern.
Natures expressions: Infinite vista of unique multiplying and adapting organic graphic.
Graphic expressions: Line and tonal details harnessing the power of CLED to facilitate the quality and contrast of the visual.
Graphic expressions: Colourful saturations to convey a convivial entertaining narrative.
Textural expressions: Hirotaka Tako Head of Design Centre Europe and Creative Director stands within the installation.

Credit: Ed Reeve / Website: editphoto.net / Instagram@editphoto