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Design

Create new values
through the power of design.

Through the power of design,
we envision new paradigms, give meaning to ideas,
and engage globally —
a process that resonates with a diversity of values,
bringing new standards into being.
As we continue to explore
the limitless possibilities of design,
we will work to create new value standards
with people across the globe.

What's New

Sakurai Kokeshi x Sony Design

Extending the wonders of kokeshi dolls through collaborative design

Stories

Demonstration Test for Live Viewing Calming Booth Held at K-Arena

Report

We received 2 awards in Red Dot Award: Product Design 2026.

Awards

Politecnico di Milano Design Workshop Week 2026

Event

'ESQUISSE - A dialogue with materials for the future' at Milan Design Week

Event

Sony ExploraDream

A Creative Entertainment Science Museum
that Ignites Young Dreams with Inspiration

Stories

About

Sony Design

Create New Standards View More

Stories

Inside stories on design inspiration

SIGNALS

March 9, 2026

Inventing the in-between

RX1R III digital still camera

November 18, 2025

Crystallizing beauty through the purity of form and function

Sony Semiconductor Solutions

November 6, 2025

Crafting the vision for a semiconductor business

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Interviews & Lectures

Learning from various experts

Naoko Yano
Operating Officer & Head of the Design & Planning Department, Sekisui House, Ltd.

Report on a lecture by Ms. Naoko Yano, Operating Officer & Head of the Design & Planning Department at Sekisui House, Ltd.. The report is a digest of Ms. Yano's thoughts on "design for living" through her career in different companies such as MUJI, Isetan Department Store, and at Sekisui House.

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Gallery

The history of Sony Design

Images of Stereo Cassette Player WM-F5 / Trinitron Color Monitor KV-1375 / Entertainment Robot AIBO ERS-110 / Interchangeable Lens Digital Camera α7

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More from Sony Design

We received 7 awards in iF Design Award 2026, 2 of which received iF Gold Award.

Mar 17, 2026

"Guide for QR" received Gold Award in IAUD International Design Award 2025.

March 2, 2026

We received 3 awards in Red Dot Award: Product Design 2025, 1 of which received Red Dot: Best of the Best.

April 24, 2025

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Related Information

Banner link to Sony Park website
Banner link to Sony Design Consulting Inc. website
Banner link to Sony Design Instagram
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