Sony - FUTURE PROOF : Changing the Game
Upbeat music plays. In a tennis match, a player serves the ball.
A blonde woman interviews in front of a dark background. White text appears above her head, off to the corner.
ON SCREEN TEXT: SONY
ALISON MARR
“Imagine a world where you have superhuman athletes who never get hurt and all officiating decisions are precise and fair.”
On three different camera angles labeled “Foot Fault 1, 2, and 3” a tennis player is serving from behind the baseline of the court. As she jumps, one of her feet crosses over the line.
ALISON MARR
“Our job at Hawk-Eye is to try to support getting to this position.”
Two tennis players bat the ball back and forth. A colored arc travels over the net, following the ball’s path.
A white title appears over an orange background, flanked by two purple semi-circles.
ON SCREEN TEXT: Changing the Game
On a soccer field, an animated player runs around on the field. A yellow skeleton highlights their body structure and limbs.
Text appears over the blonde woman as she speaks.
ON SCREEN TEXT: Alison Marr
Senior Product Manager
Hawk-Eye Innovations
ALISON
“Our new limb tracking technology generates tons of new information and we’re able to use this in many ways.”
In footage of a cricket match, a pitcher throws the ball. A skeleton outlines his entire body, highlighting his knee position as he throws the ball.
ALISON
“We can pick up on injuries before they happen to make the players safer.”
Footage of a baseball pitcher throwing the ball is scanned by a computer program. Then, the program recreates the pitch with an animated pitcher.
ALISON
“We can help the players improve their performance because the data can show what they were doing wrong in certain situations.”
A live soccer game appears and transitions to a virtual image of the players as it zooms in on an attacker inching forward of the last defender.
ALISON
“And it’s used with our automatic offside systems making sure that the right call is made. It’s just really exciting that SkeleTRACK is playing a part in affecting these matches.”
An animated player kicks a soccer ball into a net.
Two purple semi-circles eclipse an orange background. White text on the left reads:
ON SCREEN TEXT: FUTURE PROOF
[Japanese surtitle]
White text on the right reads:
ON SCREEN TEXT: SONY
A chime sounds as a rainbow prism flares behind white text, and the view fades to black.