Sony - FUTURE PROOF : Bringing Nature to NYC
Inside an intimate music venue, a crowd watches as a bearded middle-aged man in a black suit, Murray Hidary, plays a grand piano covered in green moss. A white logo appears in the top right corner of the screen.
ON SCREEN TEXT: SONY
The lilt of birdsong is heard alongside the piano. In the audience, a woman with straight brown hair – Annie Meltzer – closes her eyes and tilts her head back.
ANNIE
“When I first listened to MindTravel, I was immediately transported outdoors.”
Two blue bubbles appear on the left and right of a green background. White text centers the screen.
ON SCREEN TEXT: Bringing Nature to NYC
The piano and birdsong fades, and an acoustic guitar plucks upbeat chords over light drum and bass. Murray Hidary interviews in the dim venue. White text appears beside him in a green bubble.
ON SCREEN TEXT: Murray Hidary
Composer
MindTravel Elemental Creator
MURRAY
“I created MindTravel to create a sense of connection with nature through music. We’re essentially bringing the forest here, into the heart of Times Square.”
As Murray continues to speak, a timelapse shows the crew setting up the seating and set decoration in the venue. A green bubble pops up with white text.
ON SCREEN TEXT: Sony Hall
Times Square, New York City
The crew rolls out green, grass-like mats on the floor and places round green cushions on them for the audience to sit on. Flowering trees flank the stage. During the performance, Murray plays the mossy grand piano. A sound engineer monitors the experience from a sound booth.
MURRAY
“With a normal sound system you can have nature sounds, but you wouldn’t be able to move them in the way we do here. There’s birds circling around the audience, there’s wind coming in, and then in the distance, thunder.”
Birds chirp and the rumble of thunder is heard over falling rain. Audience members turn their heads in the direction of the sounds. Annie interviews in the dim venue. White text appears beside her in a green bubble.
ON SCREEN TEXT: Annie Meltzer
Director
Blue Note Entertainment Group
Sony Hall
ANNIE
“Coupling 360 Reality Audio with Murray’s MindTravel is actually the perfect way to use the technology. I think people will be absolutely blown away.”
A blue screen splits into two bubbles on a green screen. The left bubble has a white logo.
ON SCREEN TEXT: FUTURE PROOF
Japanese text appears underneath. Another white logo appears in the right bubble.
ON SCREEN TEXT: SONY
The instrumental background music fades.
Colors pulse outward with a ding from the center of a dark background. A white logo centers a black background.
ON SCREEN TEXT: SONY