Sony - FUTURE PROOF : Your New Best Friend

A young Japanese woman with dark hair sits in a conference room. White text is in the top corner.

ON SCREEN TEXT: SONY

Yellow English subtitles appear as the woman speaks in Japanese.

WOMAN
“poiq, show me your dance!”

poiq, a small, cylindrical robot sits on a table in front of her, with two wide eyes inside the dark dome of its head. poiq spins around in a circle. Upbeat music plays.

WOMAN
“It’s eye movements are so cute.”

White text appears over a teal background with bright blue circles.

ON SCREEN TEXT: Your New Best Friend

poiq dances on the table. Masaru Suzuki interviews before a black background. A teal arch containing white text pops up in the bottom left corner of the screen.

ON SCREEN TEXT: Masaru Suzuki
Hardware Engineer
Sony Group Corporation

Subtitles appear as he speaks.

MASARU
“Its face contains a 3-axis motor, and its body never tilts. By isolating and tilting only the face poiq is able to make rich emotional expressions.”

A Japanese man sits at a table in front of poiq.

YASUMASA SUZUKI
“Let’s talk about curry.”

poiq
“Pork katsu curry is a classic.”

A wavy haired Japanese woman smiles at poiq and has a conversation with it. Yasumasa interviews before a black background. A teal arch containing white text pops up in the bottom left corner of the screen.

ONSCREEN TEXT: Yasumasa Suzuki
Software Engineer
Sony Group Corporation

YASUMASA
“I want to shoot for even more enjoyable conversations and a wider range of topics. The information that users have contributed include profound knowledge and fun facts that you’ve never heard of. I hope poiq becomes a presence that people long to be with all the time.”

poiq looks up at the camera with his wide eyes.

poiq
“See you later!”

Text appears within two dark blue circles over a teal background.

ON SCREEN TEXT: FUTURE PROOF SONY

White text appears over a black background with a chime.

ON SCREEN TEXT: SONY