Sony - FUTURE PROOF : A Growing Community of Racers
Upbeat music plays. Under neon lights, a Japanese man plays Gran Turismo in a racing simulator. This is Kazunori Yamauchi, the creator of the game. Yellow subtitles appear at the bottom of the frame as he speaks:
KAZUNORI YAMAUCHI
“Gran Turismo celebrates its 25th anniversary this year, and the community was something that was naturally created in that long history.”
In the top right-hand corner of a view, white text reads:
ON SCREEN TEXT: SONY
In the lower left-hand corner, the “Rated E for Everyone” symbol appears in black and white. In the center at the top of the view, white text reads:
ON SCREEN TEXT: Captured on PS5™. Internet connection required for game footage shown. Game progression required to access most vehicles.
Other drivers in red shirts and black headsets race in the game. Fans and players watch in armchairs, laughing and reacting to the players’ moves. On stage a screen reads “World Finals World Series 2022” and all of the competitors stand and raise their fists. Now two black semi-circles appear on either side of a red background. White text in the center reads:
ON SCREEN TEXT: A Growing Community of Racers
A woman with long red hair speaks against a black background. A red arch to her left contains white text:
ON SCREEN TEXT: Emily Jones
Gran Turismo World Finalist
EMILY JONES
“My favorite thing about sim racing is that you’re surrounded with other people who love to drive and love racing. A lot of drivers at home in the community playing Gran Turismo maybe don’t know what it’s like to race against top-quality opposition. And if Sophy is there, I feel like that’ll be a wonderful training tool. ”
Emily drives in the racing simulator, racing against opponents, wearing a black headset and red driving gloves. Emily smiles as she pulls ahead in a race, and audience members cheer and applaud. On stage two competitors hug. Now lavender text appears beneath a lilac and pink-colored heart on the back of a racing simulator chair:
ON SCREEN TEXT: Gran Turismo Sophy™
Yellow subtitles appear at the bottom of the view.
KAZUNORI YAMAUCHI
“GT Sophy is a neural-network-based AI agent which doesn’t get tired and is always precise. I think GT Sophy can help create world-class drivers by racing together with people.”
Now the view shows the speaker against a black background. In a grey long sleeve t-shirt, he gestures with his hands while he talks. A red arch to his left contains white text:
ON SCREEN TEXT: Kazunori Yamauchi
President, Polyphony Digital Inc.
Gran Turismo Series Producer
At the Gran Turismo World Finals, Kazunori carries a trophy with a smile. He passes it to a group of drivers in hats, and shakes their hands. Fireworks explode on the screen and confetti rains down as the trio of drivers holds up the trophy on a podium. Now the two black semi-circles return on the black background. White text on the larger left dot reads:
ON SCREEN TEXT: FUTURE PROOF
[Japanese surtitle]
White text on the right reads:
ON SCREEN TEXT: SONY
The view fades to a rainbow background that deepens to black, with white text in the center:
ON SCREEN TEXT: SONY
White fine print appears at the bottom of the black background:
ON SCREEN TEXT: Gran Turismo® 7 © 2023 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc. “Polyphony Digital”, “Gran Turismo”, “GT”, “Gran Turismo Sophy” logos are registered trademarks of Sony Interactive Entertainment Inc. Manufacturers, cars, names, brands and associated imagery featured in this game in some cases include trademarks and/or copyrighted materials of their respective owners. Any depiction or recreation of real-world locations, entities, businesses, or organizations is not intended to be or imply any sponsorship or endorsement of this game by such party or parties. All rights reserved.