Sony Group is committed to developing products and services with accessibility in mind. As part of this effort, Sony introduced Guide for QR, a tactile marker that helps users identify and locate QR codes in product packaging, making it easier to access product usage information. A usage guide is also available for companies and organizations that support the Guide for QR concept and seek to incorporate it into their own initiatives.

Guide for QR was developed through an inclusive design approach and ongoing collaboration with people who are visually impaired, with Sony designers playing a central role in bringing the concept to life. By combining an L-shaped raised frame surrounding the QR code, a semicircular cutout along the edge of the package, and, where needed, a dotted tactile guide line, the UX naturally leads users to the QR code through touch alone. The goal is to create an experience that enables everyone, regardless of ability, to access the information they need with ease. Guide for QR was recognized with a Gold Award at the IAUD International Design Awards 2025.

* QR Code is a registered trademark of DENSO WAVE INCORPORATED.

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