JAPANESE

Creating a Mobility
Society Where
Everyone Can Enjoy a Rich Travel
Experience Through the Power
of Technology and Entertainment

Sony Group Corporation's mobility service uses the cloud to link with various types of mobility in order to get closer to people both inside and outside vehicles, and deliver new travel experiences that make mobility spaces into an emotional experience.

Services

AI Agent

①Getting closer to people both inside and outside vehicles

The AI Agent becomes more personalized and closely connected each day, by understanding people and the context of conversations. Massive data accumulated through everyday conversations enables highly tailored suggestions.

In-car Entertainment

②Making mobility spaces into an emotional experience

Providing new travel experiences that make use of various sensors, location information, and cameras both inside and outside the vehicle. Enjoy exciting and moving experiences in the mobility space that go beyond your imagination.

AI Agent

①Getting closer to people both inside and outside vehicles

Sony's AI Agent understands what people say, learns about their personalities through conversation, and has the capacity to grow.

Creating partners who can understand people and the world to get closer to them

Sony's AI Agent understands people and their surrounding environment (the world), using this to prompt conversations and make suggestions. This framework utilizes internal and external sensors, peripheral information, and vehicle data to understand the user's surrounding environment, and then constructs a tailored partner that can get closer to the user by studying their conversation log, as well as their interests, preferences, habits and tendencies. Communication through natural dialog is to be expanded beyond cars to smartphones and other devices.

In-car Entertainment

②Making mobility spaces into an emotional experience

Sony provides exciting experiences in the mobility space that go beyond your imagination.

Creating unique entertainment experiences in cars by combining cutting-edge technology and mobility.

Sony’s in-car entertainment services transform the mobility space itself into an inspiring environment in every situation—ranging from immersive experiences while parked to interactive experiences even while driving.

Our Initiatives

Stationary

Prototype of future mobility entertainment "VR Cockpit"
<LEXUS Real x Virtual Driving Concept powered by VR Cockpit>

"Cars can be more fun"
The 'VR Cockpit', developed by the Sony Group, is a service and solution that brings new value to cars by utilizing the interior as an entertainment space, from gaming experience and beyond, under the concept of "Transforming parked or stationary mobility into an immersive space."

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On-the-go

In-Car Gaming: a new form of entertainment that interacts with the vehicle

"In-Car Gaming", developed by Sony, aims to create new experiences unique to cars by utilizing various sensor information obtained from cars and environmental information inside and outside the car, and to create an entertainment experience that everyone in the car can enjoy.

Engagement Platform

A platform that supports AI Agent, in-car entertainment, and various other services

Constructing an engagement platform for user and vehicle authentication, point/achievement management, user/vehicle-related data accumulation, etc.
This platform enables the provision of cloud services aimed at expanding AI Agent and in-car entertainment by allowing car manufacturers to efficiently utilize user and vehicle data.

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Inquiries