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Sony runs various activities and touch points for brand engagement.

StoriesSony's Innovations & Challenges

Behind all Sony products, contents and services are stories of boundless passion and unwavering dedication. Sony Stories is a series of videos that explores how Sony fill the world with emotion through the power of creativity and technology.


Experience the latest products, technology, entertainment also the new world by bringing them all together.

  • Powered by Sony, #SetTheStage will bring you closer to the artists you love like never before
  • This video series partners with young creative leaders to investigate how technology is impacting the future of experiences, culture, education, and entertainment.
  • A multi-genre music hall in NYC sponsored with the Blue Note. A place for Sony-unique music experiences, and other various events.
  • This online event portal delivers innovative technologies that push the creativity and contribute to society as well as experiences that excite one's dreams and curiosity.
  • Sony has become a global partner of Trojan Horse was a Unicorn (THU). We are holding the Sony Talent League to find new talent that produces out-of-the-box creativity.
  • Discover Sony's technologies and initiatives to co-create the future of entertainment
  • YURU Music have vast possibilities that include the future and diversity in music.
    This event report delivers Sony's activities.
  • "Spark your curiosity for the next..." with this interactive event. Join virtually.
  • We are releasing information on experimental activities such as Sony Park Mini and Park Live in preparation for the completion of New Ginza Sony Park in 2024.
  • The Sony Group cnoducts numerous creator support activities and new creation challenges.
  • Sony will support the official competition at the Short Shorts Film Festival & Asia (SSFF&ASIA) 2021, an international short film festival for creators from around the world. 
  • 2-hour guided tours are available of the California studio where many popular movies like Men In Black and Spider-Man 2 were filmed.
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