Tokyo, Japan - Sony Corporation will be implementing the following personnel and organizational changes, effective April 1, 2007.

Since the announcement of its mid-term corporate strategy in September 2005, Sony has been striving to strengthen its product development capability and improve profitability throughout its electronics business. In order to reinforce the recovery of its electronics business, Sony has now decided to carry out the following personnel and organizational changes, including the establishment of a "B2B Solutions Business Group" to enhance Sony's B to B business growth. In addition to consumer electronics, semiconductors and component device businesses, B to B will become one of the pillars of Sony's future growth.

The "B2B Solutions Business Group" will unite and streamline Sony's existing Broadcasting / Professional equipment businesses, B to B solution services and FeliCa business. At the same time, by utilizing Sony's broad-based research and development achievements in its B2B Solution Business, Sony hopes to develop new business that can drive sales and profit growth in the B to B business field.

« Organizational Change » ( as of April1^st )

Sony will newly establish the "B2B Solutions Business Group" consolidating the B&P Business Group, FeliCa Business Division and part of the Personal Solutions Business Group. The
"TV Business Group" and "Video Business Group" will be also newly established inline with the
reorganization of the TV & Video Business Group.

« New Appointments » ( as of April1^st )

New appointments relating to the organizational changes are as follows.

Ryoji CHUBACHI (President and Electronics CEO, Representative Corporate Executive Officer, Member of the Board)

President of B2B Solutions Business Group

Mitsuru OHKI (Corporate Executive EVP)

In charge of B&P, B2B Solutions Business Group
(Currently) President of B&P Business Group

Hiromasa OTSUKA (Corporate Executive SVP)

Deputy President of B2B Solutions Business Group

(Currently)

Deputy President of Personal Solutions Business Group, Senior General Manager of FeliCa Business Division

Yoshinori ONOUE (Corporate Executive SVP)

Deputy President of B2B Solutions Business Group
(Currently) Deputy President of B&P Business Group

Shinji HANATANI (Corporate Executive SVP)
Deputy President of B2B Solutions Business Group

(Currently)

Deputy President of B&P Business Group, Senior General Manager of Product Planning & Marketing Division, B&P Business Group

Takashi FUKUDA
President of TV Business Group
(Currently) Deputy President of TV & Video Business Group


Hidenosuke KANAI (Corporate Executive SVP)
Deputy President of TV Business Group,
Senior General Manager, Planning and Control Division, TV Business Group,
Deputy President of Video Business Group

(Currently)

Deputy President of TV & Video Business Group, Senior General Manager, Planning and Control Division, TV & Video Business Group

Kiyoshi NISHITANI (Corporate Executive SVP)
President of Video Business Group,
Senior General Manager, Storage System Development Division, Video Business Group

(Currently)

Deputy President of TV & Video Business Group, Senior General Manager, Storage System Development Division, TV & Video Business Group

Kazumasa SATO
Senior General Manager, Creative Center
(Currently) Representative Director of Sony Style (Japan) Inc.