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The press releases on this website are provided for historical reference purposes only. Please note that certain information may have changed since the date of release.
September 10, 2007
- Integrating Motion and Light for a New Style of Music Enjoyment -
Today, Sony announces its new Sound Entertainment Player "Rolly", which proposes a radically new listening style for music. "Rolly" integrates various Sony audio technologies as well as adding robot-related technologies for motion control. The palm-sized, oval-shaped "Rolly" main unit contains horizontal opposed stereo speakers, flash memory and battery. The product can be easily carried around the home, and listeners can enjoy Rolly's clear sound in their favorite places. With "Rolly", Sony aims to create a new "sound entertainment market."
1.Clear Sound Created by Sony's Wealth of Audio Technologies
The "Rolly" main unit has just two control buttons – for power and playback. Sensors on the main unit allow users to perform functions like track-skipping and volume control by moving or rotating the product-body itself. Feedback on the playback condition is given in a highly intuitive form by light, sound and group voice guidance.
"Rolly" represents a change from the traditional concept of music as something that we just listen to. Users can create their own motions to match the music and then share with others. A set of functions adds entertainment value, as music becomes something to share with friends, something to physically experience, and a vehicle of self expression. There are six moving parts on the main unit (2 arms, 2 shoulders, 2 wheels) and LEDs (2 side lamps.)
If the "Rolly" main unit is connected to a music player with Bluetooth connectivity (PC, mobile phone, digital music player etc.) then the audio data on that music player can be played on the "Rolly" speakers. *