Tokyo, Japan - Sony Corporation has announced the following of Group Executive and personnel appointments.

Member of the Board to Retire

<As of September 4^th>

Ned Lautenbach

Group Executive Appointment

<As of November 1^st>

Hideki Komiyama
President, Sony Ericsson Mobile Communications AB
(Currently EVP, Corporate Executive,
in charge of Electronics Marketing and Sales Strategies,
Senior General Manager, Global Marketing Division, Sony Corporation)

Group Executive to Retire

<As of November 1^st>

Miles Flint
(Currently President, Sony Ericsson Mobile Communications AB)

Personnel Appointment

<As of October 1^st>

Kiyoshi Shikano
Senior General Manager, Global Marketing Division, Sony Corporation
(Currently, Corporate Senior Vice President,
Member of the Board, Sony Marketing (Japan) Inc.)