Tokyo, Japan - Sony Corporation has announced the following of Group Executive and personnel appointments.

Member of the Board to Retire

• <As of September 4th>
  Ned Lautenbach

Group Executive Appointment

• <As of November 1^st>
  Hideki Komiyama
  President, Sony Ericsson Mobile Communications AB
  (Currently EVP, Corporate Executive,
  in charge of Electronics Marketing and Sales Strategies,
  Senior General Manager, Global Marketing Division, Sony Corporation)

Group Executive to Retire

• <As of November 1st>
  Miles Flint
  (Currently President, Sony Ericsson Mobile Communications AB)

Personnel Appointment

• <As of October 1st>
  Kiyoshi Shikano
  Senior General Manager, Global Marketing Division, Sony Corporation
  (Currently, Corporate Senior Vice President,
  Member of the Board, Sony Marketing (Japan) Inc.)