Tokyo, Japan- Sony Corporation has announced the following Executive appointments.

Member of the Board to Retire <as of March 31^st>

Hirobumi Kawano

Executive Appointments <as of April 1^st>

• Hidenosuke Kanai
  SVP,
  Corporate Executive
  Appointed in charge of Corporate Production Strategies
  (Continues as Deputy President of Video Business Group)

[ TV Business Group ]

• Hiroshi Yoshioka
  SVP,
  Corporate Executive
  Appointed as President
  (Currently President of Audio Business Group)

[ Audio Business Group ]

• Katsumi Ihara
  Executive Deputy President,
  Representative Corporate Executive Officer
  Appointed as President
  (Continues as officer in charge of Consumer Products Group)

[ Corporate R&D ]

• Keiichiro Shimada
  SVP,
  Corporate Executive
  Appointed as President of A³ Research Center
  (Continues as President of Technology Development Group,
  Senior General Manager of Consumer Products Group UI Center)
  
• Tetsujiro Kondo
  SVP,
  Corporate Executive
  Appointed as General Manager of SS-A³ Project Department