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July 16, 2008

HP and Sony Collaborate to Improve Capacity and Performance of Digital Audio Tape Drives

PALO ALTO, Calif. and TOKYO, July 15, 2008 – HP and Sony Corporation today announced an agreement to create the next generation Digital Audio Tape format – the DAT 320 – providing improved performance and capacity over existing DAT drives.

HP and Sony are jointly developing the DAT or Digital Data Storage (DDS) standard, but will separately offer their own DAT 320 tape drives and cartridges. Similar to previous generations of DAT/DDS, the DAT 320 will be an open standard, which ensures partners can continue to obtain license rights.

Small and midsize businesses as well as enterprises with remote offices use tape to archive and back up data as a key component of their disaster recovery strategies. IDC forecasts the tape market will generate more than $1.4 billion in 2009.(1) The industry is experiencing healthy performance since tape provides SMBs with a cost-effective storage solution to handle the massive increase in digital data.

"The DAT 320 offers customers and partners a data protection solution that delivers unmatched performance and capacity," said Bob Wilson, vice president and general manager, Storage Platforms Division, HP. "Combining the expertise of two industry leaders that share a legacy of delivering proven DAT/DDS technology will result in a new standard for tape archiving with the low cost of ownership and reliability DAT customers have grown to expect."

"Demand for higher-capacity data backup and archiving continues to be important for small and midsize businesses and enterprise environments," said Masayoshi Sugiyama, president, Chemical Device and Energy Business Group, and executive vice president of Sony Corporation. "Combining HP's technical base, which includes six DAT generations, and Sony's 50-year history in magnetic recording technology, including Metal Evaporated based media, will provide a compelling solution to meet the demands of higher-capacity and easy-to-manage data protection."

Twice the capacity and performance

Businesses rely on the volume-leading DAT format to back up and restore critical business data. This provides protection against the loss of data in the case of events such as system failures, operator error, theft and natural disasters.

"The data storage and archive needs of small and midsize businesses continue grow at an unabated pace," said Robert Amatruda, research director, Tape and Removable Storage, IDC. "The DAT 320 drive provides a cost-effective data protection solution, especially for those who have used DAT/DDS tape technology for more than a decade."
With backup speeds of up to 86 gigabytes (GB) per hour with 2:1 data compression, the DAT 320 will offer up to 320 GB of capacity on a single cartridge – compared with 160 GB, available from the current DAT 160 format. The DAT 320 also will consume fewer watts per GB than previous generations and will be backwards compatible with the DAT 160.

Pricing and availability

HP and Sony will offer the same base hardware for the DAT 320, but will develop unique features within the firmware configuration to sell the DAT 320 tape drives and media through their own branded and OEM business channels.
More information about models, configurations, feature sets and prices will be announced by the companies separately. General availability is expected in 2009.

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $88 billion for the fiscal year ended March 31, 2008. More information about Sony is available at

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $110.4 billion for the four fiscal quarters ended April 30, 2008. More information about HP (NYSE: HPQ) is available at

(1) IDC, "Market Analysis: At 'If Sold OEM' Values. Worldwide Tape Drive 2007-2011 Forecast and Analysis," by Robert Amatruda, May 2007.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2008 and HP's other filings with the Securities and Exchange Commission, including but not limited to HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2007. HP assumes no obligation and does not intend to update these forward-looking statements.
(c) 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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