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January 7, 2020
Sony Corporation ("Sony") will exhibit at the CES 2020 in Las Vegas, Nevada, held from Tuesday, January 7 (local time).
Sony seeks to deliver products, content, and services that resonate with people and affect a positive impact on society, based on its Purpose to "fill the world with emotion, through the power of creativity and technology." Sony Corporation President & CEO Kenichiro Yoshida spoke at the Sony press conference held ahead of the exhibition's public opening, stating that "Creativity is a powerful driving force that moves Sony forward. When it is combined with our technology, it is unstoppable." He then proceeded to introduce Sony's latest offerings and new developments from our electronics and entertainment businesses.
Next to take the stage was Jim Ryan (President and CEO, Sony Interactive Entertainment), who announced that PlayStation®4 has now cumulatively sold through more than 106 million*1 units worldwide, and that PlayStation™Network had reached 103 million*2 monthly active users. He then discussed the cutting-edge technology and features of PlayStation®5, slated to launch this holiday season, and unveiled the new logo design for the first time ever. "Our promise to the 100 million strong PlayStation® community is to offer the biggest and best in content, and to deliver unique experiences to gamers with unprecedented speed."
In live sports production, Sony presented the recent achievement of a joint proof of concept trial with NBC Sports and Verizon at an American football game. David Mazza (CTO, NBC Sports Group), took the stage and noted the expectations for Sony's technologies on media production for the broadcasts and wireless communication technology, which brings new possibilities to the live sports production workflow.
Furthermore, Yoshida stated that, "It's not an exaggeration to say that Mobile has been the mega-trend of the last decade. I believe the next mega-trend will be mobility," as he unveiled a prototype vehicle incorporating imaging and sensing technologies that contribute to safer and more reliable autonomous driving, and an array of highly-advanced electronics technologies that together deliver an unprecedented in-car entertainment experience. He concluded his presentation by stating that in addition to striving to contribute to society, "Sony will continue to evolve as a creative entertainment company with a solid foundation of technology."
The full press conference can be streamed here.
The Sony booth introduces a range of initiatives which harness the power of creativity and technology, under the theme of sustainable value creation that all of Sony's diverse businesses strive to achieve as part of its corporate direction of "getting closer to people." Exhibits range from technologies Sony is pursuing in order to get closer to creators and users by enabling them to deliver `reality,' such as high resolution video and sound in three dimensional space, in addition to `real-time' technologies that support every stage of the production process through to the viewing experience, as well as various combinations of these technologies.
Sony will demonstrate the contribution it intends to make to realize a highly advanced autonomous driving society, and the new emotional experiences it aims to deliver in the world of mobility.
"Safety Cocoon" represents a safe-zone concept in which supports vehicle safety in various daily driving situations by detecting 360 degrees around the vehicle, enabling early preparation to help evade risk. At the Sony booth, visitors can experience advancements in the Sony imaging and sensing technologies listed below, which support the realization of this concept. Through Sony's imaging and sensing technologies, which are beyond the human eye, we aim to contribute to the achievement of safe, reliable, and comfortable mobility experiences.
Sony's efforts in the area of mobility - such as pursuing safety, reliability, comfort and entertainment - are being positioned as a new initiative, named "VISION-S." The first prototype vehicle to result from "VISION-S" will be showcased at the Sony booth. This prototype incorporates Sony's imaging and sensing technologies, as well as on-board software regulated using Sony's AI, telecommunication and cloud technologies, in order to continuously update and evolve its features.
A total of 33 sensors including CMOS image sensors and ToF sensors are embedded within the vehicle, in order to detect and recognize people and objects inside and outside the car, and provide highly advanced driving support. Sony's "360 Reality Audio" provides a deep and immersive audio experience through speakers built into each seat to encapsulate passengers in sound. The front seats face a panoramic screen on which rich and diverse content can be enjoyed through an intuitive user interface. Sony will continue to combine its advanced technologies to deliver greater safety and reliability, while also striving to inspire new emotion through revolutionary in-car entertainment experiences.
Sony is bringing about a technological revolution at every stage of the creative process, from production to when content reaches audiences, in order to further inspire creators and help them deliver their work to viewers and listeners.
Advances in 5G and AI technologies are bringing new artistic and video production workflow possibilities to creators.
As TVs continue to trend towards larger screens, and more content with higher resolutions and in HDR (Higher Dynamic Range) is created, there is a corresponding need for comprehensive, accurate evaluation of content on the professional monitors used by creators. In a professional editing room setup with a 4K x 2K Crystal LED display system (220 inch), visitors will be able to experience ongoing and future developments in the production environment for movies, TV shows, and online content.
Sony is showcasing new products featuring the proprietary technologies previously found in its BRAVIA® flagship MASTER Series. The 8K LCD TV "Z8H" series brings the stunning picture quality delivered by its best-in-class Picture Processor X1™ Ultimate as well as Sony's unique new "Frame Tweeter," which delivers a Sound-from-Picture Reality™ experience while maintaining a slim design. Additionally, the OLED TV "A8H" series newly features X-Motion Clarity, which draws fast-moving images clearly, while maintaining brightness. We offer an experience of high picture and sound quality that makes a difference on a large screen.
Additionally, Sony announced the expansion of devices compatible with 360 Reality Audio, the immersive audio experience that became initially available in North America and Europe in fall 2019. At the Sony booth, visitors can experience 360 Reality Audio by combining headphones and smartphones with participating streaming services*4, while a reference exhibit demonstrates how 360 Reality Audio can be enjoyed through a sound bar and a wireless speaker for an experience that feels just like being in a space with artists.
Click the link below for more information about the Sony booth.