SONY

Sony Named in TIME's Inaugural List of The
"TIME100 Most Influential Companies"

On April 27, TIME announced the first-ever "TIME100 Most Influential Companies," a new list highlighting 100 businesses making an extraordinary impact around the world. We at Sony are very proud to have been included.

According to TIME, nominations were solicited across every sector - including health care, entertainment, transportation, technology and more - from its global network of editors and correspondents, as well as from industry experts. Each company was then evaluated on key factors, including relevance, impact, innovation, leadership, ambition and success.

Sony is featured in the "Leaders" category alongside companies including Apple and Nike, in recognition of the successful launch of PlayStation®5 amidst the COVID-19 crisis, and the record-breaking animated feature "Demon Slayer: Kimetsu no Yaiba," which rewrote the all-time box office record in Japan.

Based on our Purpose to "fill the world with emotion, through the power of creativity and technology," and our corporate direction of "getting closer to people," we will continue to strive to deliver Kando (emotion) to people around the world.

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Building a World Where Everyone is Empowered to Create and Spreading Kando (emotion)
with Sony Vlog Cameras

From the perspective of "Co-Creation," the "SESSIONS" series features dialogues that introduce the activities of Sony's diverse employees to create Kando, based on Sony's Purpose. Through conversations between Sony employees and our various partners, this series gives a candid look at scenes from real Sony projects, demonstrating what kinds of "Co-Creation" are enabled by the combination of Sony's creativity and technology with the efforts of business partners and creators, and what kind of Kando these initiatives spread around the world. In this Session installment, we focus on the Sony vlog camera, which is a camera geared toward capturing video and still to meet the creative needs of vloggers, and a wide range of users.