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Sony Group's Special Sponsorship for the AnimeJapan 2026 Anime Festival

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    Known as the largest anime festival in the world, AnimeJapan 2026 was held on March 28 and 29, with Sony Group acting as the event's special sponsor for the very first time. With exhibitions from several Sony Group companies featured at the famed Tokyo Big Sight venue, this article presents a glimpse of the excitement at the event with both photos and video.

    Sony's Broadening Initiatives at AnimeJapan 2026

    Bridging both linguistic and cultural barriers, anime has become a beloved and truly international phenomenon. This year marked the first time Sony Group became a special sponsor for AnimeJapan - the world's largest anime festival, bringing fans and members of the industry together in one place.

    The AnimeJapan Entrance Gate

    Among the exhibits were booths set up by Sony Music Entertainment (Japan) subsidiary Aniplex, mobile game Fate/Grand Order, anime production software AnimeCanvas, and more. In addition to Fate/Grand Order acting as a premium sponsor for the event, the NURO wireless service from Sony Network Communications also played a sponsorship role by supplying internet access for the venue.

    Promotional Video: Booths from Sony Group

    The Aniplex Booth

    A display featuring numerous posters of Demon Slayer characters arranged in a space with traditional shoji screens and fusuma sliding doors.
    A display of multiple anime posters exhibited in a white space.
    Panels from multiple anime works arranged in a curved layout, with a Rilakkuma plush displayed at the center.
    Text on a black wall reads “Puella Magi Madoka Magica the Movie: Walpurgis no Kaiten — In theaters August 28, 2026,” with the film’s key visual displayed beside life-size character standees.

    The AnimeCanvas Booth

    A photo of the white entrance gate to the AnimeCanvas booth.
    A photo showing two boards side by side, listing the features of AnimeCanvas KEY/DO (software for key animation and in-between animation) and AnimeCanvas COLOR (software for finishing/coloring).
    A display modeled after a creator’s desk, with reference materials posted on the shelf and numerous paper envelopes stored neatly.
    A display modeled after a creator’s desk, featuring a pen display tablet and keyboard, with a wooden artist’s mannequin, a hand model, and reference materials posted on the shelf.

    The Fate/Grand Order Booth

    A photo of a large display showing multiple characters lined up.
    Panels arranged in a curved formation, with multiple character sculptures in a uniform gray finish displayed at the center.
    A photo of a panel displaying a list of series titles.
    A photo of a blue board displaying multiple character images arranged side by side.

    With over 156,000 people in attendance, AnimeJapan 2026 truly served as a worldwide stage for the broad and diverse appeal of anime. Sony Group will continue to strive to spread Kando across the world through anime, alongside its many other forms of entertainment.

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