How to Engage with Creators and Platforms for the Growth of Sony's Game and Anime Businesses.

At the Sony Group, President Hiroki Totoki hosts an online live talk program "T-time" for employees. In early December 2023, representatives from the game and anime businesses appeared on the show with Totoki to discuss the theme of "Developing an approach to creators and platforms for business growth." This article shares excerpts from that conversation, in which the participants addressed the question of how Sony employees can approach creators and platforms that are indispensable partners in realizing Sony's Purpose to "fill the world with emotion, through the power of creativity and technology."

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People at the Heart of Creativity
—CES® 2024 Press Conference—

CES® 2024, the world's largest technology event, commenced in Las Vegas on January 9, 2024 (PST). Sony's press conference held prior to the event, was based on the theme "People at the Heart of Creativity." CEO Kenichiro Yoshida, together with a diverse array of speakers, introduced Sony's various initiatives and technologies that empower creators. This article covers the key points from the press conference.

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CEATEC Exhibit Organizer Shares Insights on Sony's "Inclusive Design"

Starting October 17th, Sony will showcase its accessibility-focused products and services as well as its commitment to inclusive design at CEATEC 2023. We spoke to Aya Nishikawa from Sony Group Corporation's Sustainability Department to understand the background and purpose behind Sony's initiatives for inclusive design.

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Supporting the Mental Wellness of Artists, Creators and Support Staff through "B-side" at Sony Music Entertainment (Japan)

Sony is dedicated to supporting creators, who are the source of generating kando. As societal instability has increased, so too has the importance of creating an environment in which creators can immerse themselves in their work in a healthful manner, both mentally and physically. In 2021, Sony Music Entertainment (Japan) launched the "B-side" to support the mental and physical health of the artists, creators and staff at each of its Group companies.
For this edition of the Corporate Blog, we spoke with Airi Tokutome of Sony Music Labels, who promotes "B-side"

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Sony is a company of and for Creators:
Sony Creators Conference Keynote

At the first-ever Sony Creators Conference held on August 8th and 9th, 2023 in Los Angeles, California, Hiroaki Kitano, Senior Executive Vice President and CTO of Sony Group Corporation, took the stage to deliver a keynote featuring a range of creators leading entertainment content creation across the Sony Group.
This edition of the Corporate Blog gives an overview of the keynote speech.

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Introducing the Upcoming "Sony Creators Conference":
Technology Conference for the Creative Community

Sony Creators Conference

Sony will hold the first-ever "Sony Creators Conference " in Los Angeles on Tuesday, August 8 and Wednesday, August 9 (local time). The event will feature talks and panel discussions by creators from across the Sony Group, including games, technology and film, as well as a keynote speech from Senior Executive Vice President and CTO Hiroaki Kitano. In this blog, we will introduce the main objectives of the event and the lineup of talk sessions that will also be made available online. We invite you to tune into the event for a glimpse into a future at the intersection of creativity and technology.

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What are the growth narratives across Sony’s diverse businesses?
The “Business Segment Meeting 2023” provides a platform for each business unit to share its story

On May 24th and 25th, Sony Group Corporation held its "Business Segment Meeting 2023“, where management from the Game & Network Services, Music, Pictures, Entertainment, Technology & Services, and Imaging & Sensing Solutions segments explained the growth stories of their business.

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Contributing to Creativity through Management with a Long-term View, and Achieving Growth through Evolution of Diversity - Sony Corporate Strategy Meeting 2023 -

Sony held the "Corporate Strategy Meeting 2023" at its headquarters in Shinagawa, Tokyo on May 18. Kenichiro Yoshida, Chairman and CEO, spoke on the theme of "Contributing to Creativity through Management with a Long-term View, and Achieving Growth through Evolution of Diversity." In his presentation he provided an overview of Sony's businesses, which originated in sound and have expanded through management from a long-term perspective, and introduced a number of initiatives related to the pursuit of Kando centered on Sony's Purpose. President, COO and CFO Hiroki Totoki also took the stage and underlined how Sony aims to achieve further growth by continuing to evolve the diversity of its people and businesses, and explained the growth strategies for each business. In this blog we will share key points from the speeches at Sony's Corporate Strategy Meeting.

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Creating Kando, and Expanding Kando:
Sony's CES ® 2023 Press Conference

CES® 2023 commenced in Las Vegas on January 5, 2023 (U.S. Pacific Time). At the Sony press conference held prior to the event, CEO Kenichiro Yoshida introduced the latest Sony technologies, products, and content, and stated that collaboration with creators who create Kando (emotion) is essential to Sony's Purpose of "filling the world with emotion, through the power of creativity and technology."
Yoshida explained that the essence of entertainment is the "live" sharing of time and space, and that Sony will contribute to connecting the physical and virtual worlds through technology in the metaverse, mobility and other areas. Speakers from the worlds of movies, games, music, sports, and mobility joined the presentation to discuss the potential for expanding the scope of entertainment through technology. This article covers the key moments from Sony's press conference, together with video highlights.

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