Creators from around the world gather in a place of co-creation and learning. Here, by wearing XR glasses, physical and virtual worlds merge seamlessly, and creators can join freely, regardless of where they live.

Needless to say, creators gathering in the virtual space can communicate through their customized avatars—their real-world attributes are irrelevant here.
It is a totally new creative environment where creators can collaborate and fully immerse themselves in content creation, without being bound by time, place, or any other physical restrictions, and across different entertainment genres such as motion pictures, music, games, anime, and sports.

This place also offers free access to the latest equipment and virtual studios, which help creators give shape to their imagination. In addition, hybrid programs that merge physical and virtual realities are offered to enable creators in different fields to collaborate in ways that generate synergy.

A newly joined, young creator produced a short animation film with other artists from different fields who were attracted by their idea. Working as a small team, they won a grand prize in a contest for this work. This success led to an opportunity to collaborate with professional creators. The world of professionals, which once seemed like a distant dream, is now within reach.

In ten years, it will have become commonplace to create content on XR,*1 where it is possible to move flexibly between physical and virtual worlds. Digital twins*2 will enable future creators to set up a collaborative space there. Using this space as a creative hub, they will be able to immerse themselves deeply in work, occasionally scouting the streets in a virtual city, in search of inspiration. In these and other ways, future creators will have limitless opportunities to expand their imagination in creating new contents.

*1 A collective term denoting technology for creating new value and technology by combining physical and virtual spaces

*2 Technology for creating a virtual mirror image of the physical world based on various collected data

One of the advantages of creating content on XR is the ability to reproduce the creator's intent and ideas in real-time. For instance, a spatial content creation tool that can convert a 2D analog sketch into a 3D model will make a prototype instantly appear before one's eyes. Creative tools like this will have become a reality ten years in the future, enabling a large team of creators to share ideas and work intuitively.