Since 1995, Sony and Conservation International (CI) have worked together to capture stories of humanity’s relationship with nature. Through the Storytelling Alliance, we have sought to raise awareness worldwide of the need to protect the Earth’s biodiversity.
Together, through the Storytelling Alliance, Conservation International has captured unprecedented, cinematic footage that highlights the planet’s beautiful biodiversity and illustrates the threats our planet faces.
Using Sony’s professional broadcast equipment and state-of-the-art technology, Conservation International has captured, produced and shared hundreds of stories that have helped us accelerate global action for conservation. From restoring freshwater habitats in Colombia and conserving rainforests in Madagascar to creating marine parks in the South Pacific and protecting wildlife in Africa, these videos have helped shape global policy and highlight conservation investments needed to help our planet thrive.
By combining powerful storytelling techniques and cutting-edge Sony technology, Conservation International and Sony continue to innovate and tell compelling stories that promote environmental conservation and human well-being. Together, we are moving the needle on increasing global awareness of environmental impacts on the planet and improving conservation outcomes – for a better planet.
|1995||Professional broadcast equipment
Sony began providing its Betacam-SP Field Video Equipment to help CI capture our conservation success stories and enhance our storytelling worldwide.
Sony contributed post-production and video editing professional equipment, allowing CI to create and produce astonishingly beautiful content in-house.
As trends and innovations in technology shaped the digital imaging industry, Sony provided its latest Digital Betacam video technology to improve image quality, allowing CI to capture footage with the most optimized video recording technology.
|2010||High-definition and 3D technology
As tapeless formats entered the video industry, Sony provided CI with Full HD video cameras and recorders and worked in collaboration with CI to create 3D content, using Sony’s latest 3D technology to capture amazing images both above and underwater.
|2012- Present Day||Storytelling Alliance and Content Creation
Recognizing the increasing importance of consumer education in achieving sustainable development, Sony and CI formed a “Visual Storytelling Alliance” (VSA) to support CI’s storytelling expeditions around the world that highlight our community-based sustainability initiatives.
|2017-2019||Full 4K image technology
Sony supported CI with its 4K professional broadcast video cameras (FS7 II, Sony’s 4K Super 35mm camcorder), and latest mirrorless DSLR cameras (7S II and 7 III).