Emergency Disaster and Recovery Fund for Children

Emergency Fund for Children

In October 2016, Sony, in partnership with NGO Save the Children Japan, co-established the Emergency Disaster and Recovery Fund for Children, which provides immediate support upon the sudden onset of natural disasters or humanitarian crises as well as medium- to long-term recovery support to children. The fund pools a certain amount of funds at all times, which enables a rapid response to crises around the world by making monetary disbursements to Save the Children's relief activities. The funds are used to deploy everyday goods and hygiene kits, to create Child Friendly Spaces, which are safe and secure settings for children to play and spend time in, and to provide training in Psychological First Aid for Children, an approach used to reduce the initial distress of children exposed to crisis situations.

Outline of support provided to date

Month/Year Incident Contribution from the Fund
Dec. 2022 Earthquake in Indonesia 20,000 U.S. dollars (2.77 million yen)
Oct. 2022 Floods in the Philippines 10,000 U.S. dollars (1.48 million yen)
Sep. 2022 Pakistan Floods 30,000 U.S. dollars (4.15 million yen)
Mar. 2022 Humanitarian aid in Ukraine and countries in the region 35.77 million yen
Dec. 2021 Typhoon in the Philippines 3 million yen
Aug. 2021 Earthquake in Haiti 5 million yen
Jan. 2021 Sulawesi Earthquake in Indonesia 1 million yen
Nov. 2020 Typhoons in Vietnam and the Philippines 4 million yen 
Aug. 2020 The Heavy Rain Event of July 2020 13.8 million yen
May 2020 COVID-19 virus 12.6 million yen
Jan. 2020 Bushfires in Australia 3.8 million yen
Jan. 2020 Floods in Indonesia 1 million yen
Oct. 2019 Typhoon Hagibis (Typhoon No.19) 10 million yen
Mar. 2019 Cyclone Idai in Southeastern Africa 2 million yen
Sep. 2018 Sulawesi Earthquake in Indonesia 3 million yen
Aug. 2018 Kerala Floods in India 2 million yen
Jul. 2018 Lombok Earthquakes in Indonesia 3 million yen
Jul. 2018 Heavy Rain in West Japan 5 million yen
Sep. 2017 Mexico Earthquake 5 million yen
Jul. 2017 Torrential Rains in Northern Kyushu 2 million yen
Apr. 2016 Kumamoto Earthquake 25 million yen

Supporting Children's Mental Health and Providing Psychosocial Support in Times of Emergencies

In 2013, Save the Children developed an approach called Psychological First Aid for Children (PFA for Children), based on the Psychological First Aid manuals issued by the World Health Organization (WHO), etc. PFA for Children is designed to reduce the initial distress of children caused by accidents, natural disasters and conflicts according to their stage of cognitive development.
Since 2014, Sony has been supporting Save the Children's training programs and public awareness activities, aiming to ensure that PFA for Children can be utilized by anyone when disasters occur to provide psychosocial support for children. Save the Children conducted the training 62 times in 2018, with a total of 9,106 participants from 2014 to the end of March 2019.

Rules in PFA "Look, listen, and link."