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Sony Design
JAPANESE

Good Design
Award 2018

Japan’s comprehensive
design award program
Winning Entries

Photo of Good Design Award trophy
Entertainment Robot

aibo

Gold Award winner, Good Design Award 2018
Selected as the Best 100, Good Design Award 2018

OLED 4K Television

BRAVIA® A9F Series

Gold Award winner, Good Design Award 2018
Selected as the Best 100, Good Design Award 2018

Stories:Products
Slice of Living 2018 Soft Minimalism
"Embedding the viewing experience into day-to-day living"
Stories:Products
Slice of Living 2018 Soft Minimalism "Embedding the viewing experience into day-to-day living"
In-ear Headphones

IER-Z1R

Selected as the Best 100, Good Design Award 2018

Digital Music Player

DMP-Z1

Selected as the Best 100, Good Design Award 2018

Digital Still Camera

RX0

Selected as the Best 100, Good Design Award 2018

Stories
RX0 "The infinite possibilities of the RX0"
Stories
RX0 "The infinite possibilities of the RX0"
Digital Motion Picture Camera

CineAlta VENICE
(MPC-3610)

Selected as the Best 100, Good Design Award 2018

Wireless Stereo Headset

WF-SP700N

Wireless Stereo Headset

WI-SP500

Smartphone

Xperia XZ2

Smart Products

Xperia Hello!

Smart Products

Xperia Ear Duo

Common UX

Brand and UX building by standardizing visual assets according to customer journey

Surgical Microscope System

ORBEYE

Awarded in joint names with Olympus and Sony Olympus Medical Solutions

Stories
A new surgical microscope system
"Bringing cutting-edge technology to the medical field"
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