Red Dot
Award 2020

Photo of Red Dot Award trophy

About Red Dot Award

The Red Dot Award is the award for an international design competition administered
by Design Zentrum Nordrhein Westfalen in Germany.
The award is divided into three disciplines: the Red Dot Award: Product Design,
Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept.
Once a year, international design experts discuss and evaluate each entry individually.
Over 10,000 design professionals, companies and organizations from
more than 70 countries enter the competition for this very prestigious award each year.
Winning entries are honored at a grand award ceremony attended by design professionals from all over the world,
and are also presented at the Red Dot Design Museums in Germany, Singapore and China.
With more than 2,000 exhibits, the Red Dot Design Museum Essen (Germany) presents
the world's largest exhibition of contemporary design in the former boiler house of the UNESCO World Heritage Site Zollverein,
a former coal mine complex. Innovative and well-shaped objects from around 45 nations make the quality of good design
become experienceable at close range because touching and testing many of the exhibits is allowed.

Design Concept

The Red Dot: Design Concept is for design innovations and design concepts that focus on
concepts, ideas and visions which are in development and not commercially available.
Entries are judged on criteria such as degree of innovation, aesthetic quality, realisation possibility, and functionality.

The VISION-S Prototype is a glimpse into the future of mobility, encompassing the evolution of safety, comfort, entertainment and adaptability. A total of 33 sensors including CMOS image sensors and ToF sensors are embedded within the vehicle, in order to detect and recognize people and objects inside and outside the car, and provide highly advanced driving support. Our "360 Reality Audio" provides a deep and immersive audio experience through speakers built into each seat to encapsulates passengers in sound. The front seats face a panoramic screen on which rich and diverse content can be enjoyed through an intuitive user interface. We designed this car with an OVAL concept to symbolize the experience of full 360-degree immersion in sensing technologies and entertainment. The VISION-S Prototype wraps riders in layers of oval structures. First is the veil of the actual interior, providing a spacious "cocoon" for riders to inhabit. The next layer outward comprises the high-performance sensors that monitor the car's periphery with full, 360-degree coverage. After that is a more intangible "oval"—society itself. The idea revolves around a constant link between cars and the surrounding community, one where information and entertainment flow freely from the outside world into the in-vehicle environment. The rider is the center of overlapping oval structures, radiating outward in layers and shapes and contexts that "wrap people" in a warm embrace.

Product Design

The Red Dot: Product Design is for product designs that went on sale from 2018 until June 1, 2020.
Entries are judged on nine criteria, including degree of innovation, functionality,
formal quality, ergonomics, durability, and symbolic and emotional content.

8K LCD Television

BRAVIA® Z8H Series

Red Dot: Best of the Best

Discover Sony's 8K LED TV with a high-resolution processor that delivers the beauty of 8K pictures, combined with a new and original sound system that vibrates the bezel itself to act as a flat speaker. Hear sound coming from the right place on the scene to add a new level of audio depth unimaginable from the TV's slim design. To further enhance the immersive experience, we removed any and all screen elements that may distract your eyes. We conceived of the bezel as having two parts—inside and outside tracks, so to speak—and gave them separate colors and surface treatments. By then bringing the inside track into closer chromatic harmony with the screen, the design subdues the visual presence of everything around the screen except for the thin line of the outside track. The stands are also much smaller than previous generations and placed at the two ends of the screen to avoid reflections. The line bordering the screen extends through to the stands, creating a framing continuity that helps guide the viewer's gaze to the screen.

Digital Motion Picture Camera

VENICE extension system

Selected as "Innovative Product"

Wireless Noise Cancelling Headphones


Wireless Noise Cancelling Headphones


Robot Toy


(Manufacturer: Sony Interactive Entertainment Inc.)

Back Button Attachment

Brands & Communication Design

Red Dot: Brands & Communication Design is divided into two sections, "Brands" and "Communication Design."
Participants can enter their communication design works in any of 17 categories
in the "Communication Design" section – from "Advertising", "Posters and "Packaging Design"
to the design of "Annual Reports", "Fair Stands" and "Spatial Communication".
Entries can also be submitted in digital media categories such as
"Film & Animation", "Online" and "Interface & User Experience Design".
The expert panel comprises 24 jurors, who inspect all of the brands and creative works entered
in the design competition on their own merits over a period of several days.
Different assessment criteria relating to the form, idea and impact are considered.

Exhibition at Milan Design Week 2019

Affinity in Autonomy