Event report

Chengdu Creativity & Design Week

Global Forum

Sony Design was invited to take a part in the International Creative Design Conference Chengdu held as a part of Chengdu Creativity & Design Week.
The International Creative Design Conference was held as a part of Chengdu Creativity & Design Week, sponsored by Chengdu Municipal People's Government and undertaken by Chengdu Municipal Bureau of Culture, Broadcast-TV, and Tourism and Chengdu Media Group. The conference attracted more than 500 participants, including leaders of enterprises, academic community, professional designers, industry representatives, teachers and students.

Based on topic "Design Trends in Digital Age", Yassu Nishioka and Zheng Qi of Sony Design Center China shared Sony Design’s approach through various design projects including China Eastern Airlines Brand Showroom project. The conference was summarized with a design panel discussion, which invited speakers to have in-depth conversations with the audience.

6 November, 2020
Western China (Chengdu) International Expo City
Mr. Kyle Hsiao | GM of Industrial Design, vivo
Ms. Binghua Xu | UX Design Lead, Huawei Technologies Co., Ltd.
Yassu Nishioka | Director of Sony Design Center China
Zheng Qi | Senior Design Manager of Sony Design Center China