Blockchain
– Connecting creators
and users

Blockchain technologies embody
Sony’s ethos as as
creative
entertainment company with deep roots
in technology

Diagram illustrating blockchain technology connecting creators and users Diagram illustrating blockchain technology connecting creators and users

Sony has a rich history in producing products and services connecting creators with the users. When the blockchain technologies emerged 2010’s our first question was: “how can we use this technology to further enhance this connection”.

Our work has been further accelerated by the recent developments around Web3, and talks on how internet could be decentralized and democratized. This has led to our mission of harnessing the power of Web3, and providing easy to use tools and services connecting creators, users, and fandoms to each other.

Areas of Focus

Crypto Assets

Blockchain technologies have established completely new decentralized ecosystems

Our team is developing the enablers facilitating the exchange of value in between users and creators

Rights & Licenses

Creative rights, and fair valorization of these rights, are at the heart of creator’s business

Our team is building solutions for creators to protect their rights during the Web3-era

Identity & Personal Data

Secure and personalized services are built on strong identification and personal data.

Our team is building self-sovereign personal data management solutions for the needs of future services.

Portrait photo of Teemu Pohjola, researcher of Brussels Laboratory Portrait photo of Teemu Pohjola, researcher of Brussels Laboratory

Teemu Pohjola

Brussels Laboratory

Portrait photo of Shinya Maruyama, researcher of Tokyo Laboratory 16 Portrait photo of Shinya Maruyama, researcher of Tokyo Laboratory 16

Shinya Maruyama

Tokyo Laboratory16

Portrait photo of Magdalena Wasowska, Senior General Manager of R&D Center and VP of Sony Europe B.V. Portrait photo of Magdalena Wasowska, Senior General Manager of R&D Center and VP of Sony Europe B.V.

Magdalena Wasowska

Sony Europe

Making Web3 for everyone

Teemu Pohjola

When starting out, learning about different blockchain networks, cryptography and management of keys is a taunting task for anyone. What makes things even more demanding is that a slightest mistake could have severe consequences. I could never imagine for example most of my friends going through all of this.

If you look at the most widely adopted blockchain-based services among users and creators, they have one thing in common – their ease and safety of use. For example, crypto marketplaces have done great job in shielding the user from the technical complexity inherently related to blockchain technologies.

Our team is constantly looking for new means for making the Web3 accessible for everyone – in safe and enjoyable manner.

Balancing in between security, privacy and ease of use

Shinya Maruyama

I fully agree with Teemu, but could still add one more challenge which we have to overcome. Today easy of use has been often achieved by compromising user’s control and ownership of her crypto assets, and sometimes even her privacy.

The traditional way of thinking is that when developing blockchain based services you need to choose in between security and ease of use – but you cannot have both of them. We do not think so. In fact, we feel that is our mission to break this old paradigm.

To accomplish this, we are looking for creative ways to use state of art cryptographic techniques and challenging ourselves in to rethinking how software architecture should be set up. I am absolutely thrilled about the advances which we have made and cannot wait to until we can bring this to you!

Blockchain as a strategy

Magdalena Wasowska

Especially during the early days of blockchain – and sometimes today – we saw companies putting a lot of effort in to thinking how blockchain technologies could be used for very specific purpose. For some this meant redeveloping existing processes using private blockchains, and for some valorizing their IP (using NFTs) on public blockchains.

Today there is a lot of talk about Web3 and how it can decentralize whole internet and disturb the current online ecosystems. The key themes for Web3 are decentralized infrastructure, data sovereignty and autonomy of actors. It is clear that Web3 requires rethinking of the whole strategy – not just solutions for specific needs.

While Teemu and Maruyama-san are focusing on technology and user experiences, we are also spending a lot of time re-thinking what could be Sony’s role be in Web3, and how we could connect creators with end users like never before.

October 31, 2022