Support Creators to Produce Attractive Content by Leveraging Deep Emotion AnalysisMovie Content Evaluation System:
VX -Viewing eXperience-
<Overview>
Movie content evaluation system:
VX -Viewing eXperience-
Supporting creators to visualize the audience feedback and produce attractive content by leveraging AI/machine learning emotion analysis technology.
<Business manager>
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Hironori Morita
Director, Digital Transformation
Sony Corporation of America
<Development manager>
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Anubhav Srivastava
Director, Digital Transformation
Sony India Software Center
<Main features>
- VX captures biometrics, emotional reaction and audio data via IoT device in a way that is non-intrusive for audience and eliminates bias.
- Sony-unique and patented algorithm for deep emotion analysis.
- Automatic visualization and report creation by VX reporting tool. VX reporting tool and report provides the insight for creators by audience segment-wise analysis and comparative analysis between contents.
<The Sony Group internal and external collaboration>
Tohru Iokibe
Senior Vice President
IP Acceleration
Sony Pictures Entertainment Inc
Louise Chater
Board of Directors
BAFTA Media and Technology
<Examples of achievements>
VX is currently partnered with 3rd party content testing company in Hollywood, and is used for the Movie/Television contents screening produced by Sony Pictures and other film makers. VX has been used for the evaluation of over 80 contents in 2022.
<Future direction>
The continuous contents evaluation with 3rd party content testing company is planned to support for creators and Sony VX team also will enhance VX solution based on user’s feedback.
And by collaboration with several business domain in Sony group, other potential uses of the VX Screening solution are for smaller audiences, such as inside a ‘living room’, gaming experiences, mobile screening and digital signage. At the opposite end of the scale, VX also has potential at live concerts, sports events and in theaters.
