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Seeds of Emotion

Seeds of Emotion

The People Behind the Sound
- Behind the Sound -

Another day of sharing a passion for craftsmanship with friends.

My day starts the same way it always does: a quiet walk to the office, a familiar greeting at the door, and the soft hum of concentration as my colleagues settle into their workstations.

I take my seat at the familiar workstation where I have built countless pairs of headphones. I pick up my custom electric screwdriver — a tool made to fit my hand exactly — and begin my day.

The work requires focus. Each part is slightly different, each cord needs careful threading, and every screw must be tightened with the right amount of pressure.

In this room, surrounded by people who share the same dedication, I’m reminded why our work matters.

INDEX

Create a long-lasting environment where everyone can draw upon their full potential

“Sony/Taiyo started under our founders’ desire to strive for the independence of individuals and to create an environment that would foster this goal, rather than categorizing people by whether or not they have disabilities,” Fumitaka Nishijima, President and CEO of Sony/Taiyo, explains. The company has placed a strong emphasis on “independence” in its operations for over 40 years.

Nishijima continues: “Dr. Yutaka Nakamura, founder of the social welfare organization Japan Sun Industries, believed that while people may have disabilities, jobs do not, and that people with disabilities should be given opportunities to work. Masaru Ibuka, co-founder of Sony, embraced this philosophy and in 1978, Sony/Taiyo was established. Assigning responsibilities and enabling people to work with joy and pride—that’s the true meaning of ‘independence’ and nothing is more important than making this a reality.”

Fumitaka Nishijima, President and CEO of Sony/Taiyo
Two employees engaged in a discussion

“You need two things to make independence a reality: creating an environment where every employee can make the most of their abilities, and ensuring this environment is sustained over the long term.”

“If someone’s disability interferes with their job, we make appropriate modifications. We work together with occupational health practitioners and support organizations to safeguard our employees’ physical and mental health. Instead of focusing on the disability a person may have, we look at the job they want to do, and we create an environment where they can thrive and complete their work successfully. I believe this is the path to independence.”

When asked why the company places a strong emphasis on independence, Nishijima speaks with unmistakable conviction: “We have a responsibility to uphold the quality of Sony products. We develop many high-end models and customers rely on us to deliver products without compromise. Taking ownership of delivering the best sound and holding ourselves to that standard is essential. That is why independence is such an important part of being an engineer here, and why so many employees at Sony/Taiyo are hired for their expertise.”

At Sony/Taiyo, knowledge and aspirations take precedence over an engineer’s abilities. This approach has led to significant changes to the working environment, all of which are centered on a commitment to crafting exceptional sound.

Act upon the words of our craftspeople

Sony/Taiyo has made countless tweaks and repeated improvements to create an environment that everyone can work in. Yushin Sato, General Manager of the Human Resources & General Affairs Department explains, “Over 40 years have passed since Sony/Taiyo was founded. From the very start, the aim was to promote workplace accessibility and create an environment that’s easy for everyone to work in. You won’t find any steps inside the Sony/Taiyo office—not even in the anechoic chamber (a room to test sound), which is padded with thick soundproofing material. We’ve also introduced work policies to promote good health, such as reduced working hours, and we’re always looking for ways to improve our work environment as we employ more people.”

When asked about the constant improvements to the Sony/Taiyo office, Sato explained, “We do this to fulfill our mission as a company committed to quality manufacturing while remaining responsive to the needs of our employees. All improvements start with feedback from our engineers.”

Yushin Sato, General Manager of the Human Resources & General Affairs Department
The anechoic chamber (a room to test sound) that is padded with thick soundproofing material

Prime examples of acting on feedback from engineers include modifications to work desks, tools, and manufacturing manuals. Takumi Ito and Hisano Hara of the Production Engineering Section explained, “Rather than scheduling formal interviews during a shift, our department always looks for opportunities to help by maintaining regular communication throughout the day to understand their needs, even during short breaks.”

“Take our manufacturing manual for the MDR-CD900ST monitor headphones, for example. We received feedback from the engineers that the illustrations did not match the actual parts. They also noted that the instructions were complicated and difficult to understand at a glance. We took that feedback and changed the illustrations to 3D images and gave the manual a complete overhaul so any engineer can understand the workflow, regardless of experience. We prioritize the experience of the engineers, since their expertise brings each product to life,” Ito explains.

Takumi Ito, Sony/Taiyo Corporation Product Business Department, Production Engineering Section, Manufacturing Engineering Unit
Hisano Hara, Sony/Taiyo Corporation, Product Business Department, Production Engineering Section, Production Engineering Unit

Both Ito and Hara agreed that seeing the engineers’ commitment to their craft is a source of motivation for their own work. “We sense how determined they are to meet the expectations and trust customers place in them. That inspires us to support them however we can, whether through new technology or by simplifying their workflow,” says Hara.

Our duty is to create excellent products

Koichi Tatsukawa, who is responsible for assembling MDR-CD900ST monitor headphones, is grateful for the workplace accommodations. “My disability affects my fingers, so my electric screwdriver has been modified to fit my hands for tightening screws. With this tool, I can work faster and with more precision.”

He continues with a smile, “Being able to work in such a great environment is precisely why I think it’s our duty to create high-quality products. I approach my job with the mindset of improving each day, even when I’m doing the same task, and I am constantly looking for better ways to do my job.” Headphones are relatively small and light by nature, but assembling them requires extra care because of their many internal parts.

“If the cord that goes through the headband gets caught midway, or if we damage a part inside the headphones, it will affect sound quality because it needs to be threaded through perfectly straight. Additionally, if the adjustment sliders are misaligned, the screws can’t be tightened correctly. I must focus closely from the moment I pick up the first part until I tighten the final screw.”

Left: At work using a personalized, custom-made tool
Center / right: Assembling a pair of headphones

Taku Tanaka handles testing and packing for the high-end C-800G recording microphone, a role that demands highly specialized skill. His work desk has been completely custom-made because his disability affects his limbs. Tanaka explains, “Over 100 parts and many different tools are required to build one C-800G. All are within arm’s reach, and my environment has been modified so I’m in a position where I don’t tire easily. Working in a setup like this allows me to stay focused, deliver products to as many customers as possible, and maintain productivity with quality always at the forefront.”

While Tanaka remains modest, other employees say his skills can’t be replicated. “I perform detailed sound checks on assembled microphones in the anechoic chamber,” says Tanaka. “Based on experience, I can generally figure out the cause of sound distortions, so I make adjustments if I hear any and check again. I repeat this process until it’s perfect.”

Koichi Tatsukawa, Sony/Taiyo Corporation Product Business Department, Production Section 2-1
Taku Tanaka, Sony/Taiyo Corporation Product Business Department, Production Section 1-2

When asked about what they enjoy outside work, Tatsukawa shared that he likes to customize his car and go for drives, while Tanaka enjoys watching ships set sail from the ferry terminal near his home. They take advantage of these moments to relax because of the focus their jobs require.

Sony/Taiyo aims to foster a workplace where highly skilled employees can succeed long-term regardless of their abilities, can approach each day with positive energy, and share their expertise with others. These commitments are reflected in the many high-quality products that the company has produced.

Spread our passion for sound

The products created through the tireless dedication of Sony/Taiyo’s employees reach users from all walks of life who seek the best sound quality. Recording engineer Yuta Yoneyama and mastering engineer Hirofumi Katada have been devout users of the MDR-CD900ST monitor headphones for over 20 years. They are both music-making professionals who have worked on productions for numerous artists. So, why do they continue to use the MDR-CD900ST?

“In my case, I’ve been using the MDR-CD900STs since I was a student,” Katada explains. They’re easy to make adjustments with because they have minimal distortion, which means I can pick up on things I want to change. Where other headphones offer a fuzzy output that’s muffled overall, these deliver clear sound.”

From left to right: Yuta Yoneyama, Sony Music Studio recording engineer,
Hirofumi Katada, Sony Music Studio mastering engineer,
and the MDR-CD900ST monitor headphones

“The biggest factor for me is that the sound of the MDR-CD900STs is my baseline,” Yoneyama adds. “Ever since I stepped into this industry, I’ve found them in practically every studio. They sound the same as they did 20 years ago, and there are few differences among them. Many artists use these headphones as well—most likely because they provide a consistent, reliable listening experience.”

“The MDR-CD900ST monitor headphones made by Sony/Taiyo are works of incredible engineering,” Katada notes. “I have respect for the fact that such high-quality products have been made for decades. We’re able to devote ourselves to sound because of the extremely precise work behind these headphones.”

“I hope they continue to safeguard the craftsmanship,” Yoneyama adds. “If the MDR-CD900ST were ever to go out of production, I’m sure prices on dead stock would skyrocket. Many people in the music industry would search for something to replace them.”

The employees of Sony/Taiyo work tirelessly to deliver high-quality sound to a wide range of listeners, and there’s no end in sight to the company’s momentum. Engineers Tatsukawa and Tanaka remain focused on refining and improving their products, while President and CEO Nishijima seeks to further bolster the company’s organizational capacity.

“The focus from here on out is ‘entire company as one’—I’d like to continue to make further improvements by working together with every employee, regardless of their department or job type,” says Nishijima: “As times change, we will face more complicated and varied problems. I think it’s important that we tackle these issues as a united company.”

When asked what he hopes to achieve in the future, Nishijima said he wants to help build a more inclusive society. “We believe removing barriers that affect people is simply a given. This is part of our everyday thinking. By putting this way of thinking into practice ourselves, we hope it will spread more broadly across society. If this helps move society in a better direction, nothing would make me happier.”

Since its founding over 40 years ago, Sony/Taiyo has sought to develop high-quality sound while improving workplace accessibility. This mission has connected engineers to music makers, and beyond this, to people from various walks of life who love music. They’ve done all this while paving the way for a society where everyone can live and work independently, regardless of their abilities.

Seeds of Emotion

Fumitaka Nishijima

President and CEO of Sony/Taiyo Corporation
Appointed to his current position in 2022 after being involved in business operations, including production strategies for the Sony Group across various countries and regions.

Seeds of Emotion

Seeing engineers with incredible skills
working independently with drive and energy

Fumitaka Nishijima's profile picture

Yushin Sato

General Manager of the Human Resources & General Affairs Department
Responsible for creating workplace environments, including the planning of human resources policies, and the creation/application of system regulations.

Seeds of Emotion

Successfully revamping the “environment that’s easy for everybody to work in”—
a philosophy that has been followed since the company was founded.

Yushin Sato's profile picture

Takumi Ito and Hisano Hara

Sony/Taiyo Corporation Product Business Department, Production Engineering Section, Manufacturing Engineering Unit
Sony/Taiyo Corporation, Product Business Department, Production Engineering Section, Production Engineering Unit
Involved mainly in the maintenance and continuation of product manufacturing, mass production implementation, and developing tools/facilities.

Seeds of Emotion

Bringing joy to engineers
by developing and modifying equipment based on their feedback

Takumi Ito and Hisano Hara's profile picture

Koichi Tatsukawa

Sony/Taiyo Corporation Product Business Department, Production Section 2-1
Mainly responsible for assembling MDR-CD900ST headphones.

Seeds of Emotion

Being able to work while always
searching for ways to be better than yesterday

Koichi Tatsukawa's profile picture

Taku Tanaka

Sony/Taiyo Corporation Product Business Department, Production Section 1-2
Mainly responsible for the process from assembly to packing of C-800G recording microphones.

Seeds of Emotion

Being able to devote myself to work with top priority on quality
in an environment that suits me

Taku Tanaka's profile picture

Yuta Yoneyama and Hirofumi Katada

Sony Music Studio recording engineer
Sony Music Studio mastering engineer
Involved in the recording/editing, mixing, and mastering of a wide range of musical compositions

Seeds of Emotion

Knowing that the skills and technology to consistently make
high-quality products for many years exist

Yuta Yoneyama and Hirofumi Katada's profile picture

Seeds of Emotion

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