A World Where Anyone Can Enjoy Music:
- STREET YURU MUSIC -
The sound it made transcended traditional notions of music.
"Just let it flow—play however feels right and have fun!" The drummer next to me grins as she shouts this over the beat. I have no clue what I'm doing, but I give this mysterious instrument a tentative tap.
BOOM! The drum responds with a sound that vibrates through my chest. Soft purple and green lights pulse across its surface, painting the air around us in waves of color.
Boom-crack-boom-boom
Everyone's sounds merge into vibrations I can feel throughout my body. This is it—sound isn't just something you hear. You can see it, touch it, feel it become part of you.
Spread my arms out wide Want to give you a big hug Oh Hug Hug
Everyone's smiling—performers, the audience, kids, adults. Even people just passing by stop in their tracks and start swaying to the rhythm.
I always thought instruments were complicated, intimidating things.
I thought music belonged only to the talented few.
Maybe I was wrong. Because right now, in this moment, I'm making music with everyone!
Tokyo's Ginza district swelters under the August sun. Beyond the main artery where office workers and tourists stream past, an unexpected sound rises from Ginza Sony Park — drums, saxophones, and voices chanting "Hug hug" in joyful unison. At the center of it all, children pound drums made from packing tape, accompanied by other instruments that pulse with light and sound. This is "STREET YURU MUSIC," a collaboration between the Sony Group, the developers of "Yuru Instruments" ("Yuru" in Japanese means free, generous, flexible, and approachable), and the rock band Salsa Gumtape. The surprise concert draws an enthusiastic crowd, but what's the real story behind these revolutionary instruments? To understand where we are today, we need to go back to where it all began.
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Who Really Gets to Enjoy Music?
Miho Akita from the Sony Group Creative Center gets straight to the point. "Simply put, we're creating a world where anyone can enjoy making music." She's one of the designers behind the Hug Drum, the light-and-sound instruments featured at the STREET YURU MUSIC event.
"So many people want to play an instrument, but think it looks too hard, or they're afraid of making mistakes. They end up believing they're just 'not musical,'" said Miho. "The World Yuru Music Association was established to tackle this problem, and when Sony Group Creative Center heard about their mission, it resonated deeply. So, we joined the project, developing Yuru Instruments and organizing events. I genuinely believe music should belong to everyone, not just for a select few."
What exactly makes these "Yuru Instruments" special?
"They are prototypes built on a simple philosophy: 'Great if you can master it, fun even if you can't.' Anyone can pick one up and immediately make music, no special skills or experience required. But like traditional instruments, you can still improve with practice. That combination makes them so unique."
Akita emphasizes the fact that "anyone" truly means *anyone*.
"We use inclusive design methods, understanding and embracing diverse users to gain new insights and knowledge as we design together. This helps us make the instruments accessible to literally 'anyone.' For example, people with hearing disabilities joined as lead users, while professional musicians served as mentors. The development of the Yuru Instruments progressed through the diverse perspectives everyone brought to the table."
Though it sounds straightforward, the path to completion was extremely challenging. The team obsessed over the tiniest details, such as subtle differences in the drum's vibration and the exact way it lights up. Through it all, the instrument designers never wavered from their mission to eliminate barriers and make the instruments accessible to all.
"When we unveiled the Yuru Instruments at the event, seeing people's eyes light up and their families and friends beaming with joy drove home to me that instruments aren't just for the player - they create joy for everyone around them," said Miho.
Breaking Barriers Through Live Music
As Akita says, instruments can transform any space into an environment where everyone can participate and enjoy music. That's why the team from Sony has been showcasing Yuru Instruments at various events, leading up to STREET YURU MUSIC at Ginza Sony Park.
Their collaborators? Salsa Gumtape, a rock band with many members who are disabled. Band leader and musician Tetsu Kashiwa explains why they joined forces: "What we are trying to do, the world we are aiming for, it's similar. No borders, no walls. I've always believed music should be something you can share if you've got the passion for it. When I first heard about the Yuru Instruments initiative, I thought it aligned with the kind of world that we are aiming for. We want to break down the invisible barriers created by the presence or absence of disabilities and make music truly open for everyone."
"The Hug Drums are particularly great. Just a light touch produces sounds and light, so even people with limited strength or limb mobility can join in. I was curious to see what would happen when we combined the Yuru Instruments with our usual bucket-and-packing-tape drums. Plus, our song 'oh! hug hug' is all about how COVID pushed us apart and how we lost that basic human connection of hugging. We want to change that and bring back the importance of meeting and connecting with people again. A street performance felt like the perfect way to create those connections."
The day of STREET YURU MUSIC finally arrived. Band members, eager to share the joy of playing instruments and the emotion of sharing music with everyone, gathered together.
"I Never Knew Music Could Be This Free"
At STREET YURU MUSIC, people of all ages from all walks of life grabbed Yuru Instruments and packing-tape drums, singing along to "oh! hug hug." Looking around, everyone was smiling. Not forced, polite grins, but genuine smiles that bubble up when you're having the time of your life.
Center, right: People with no musical experience also enjoyed playing together with everyone
"I didn't realize that music could be this free," said one passerby who got pulled into the performance. "As long as you want to do it, you can enjoy it. It was incredibly refreshing."
"I'm no musician, but everyone - the band, the crowd - they all made it so easy for me to join in. The Yuru Instruments were unlike anything I'd ever seen. As I played, I felt like I was merging with the sound, becoming a part of the music itself."
Kids were buzzing with excitement: "It was so cool, just tap it lightly and BOOM, this huge sound!" "Playing with everyone was amazing!" "Can we do it again?"
Even visitors from France chimed in: "We couldn't communicate with words, but we connected through music. What a wonderful experience."
Tetsuya Kajiwara, Salsa Gumtape's drummer, felt the same connection. "Kids as young as one year old, the performers, the audience, we all created one piece of music together."
"I wondered how a digital instrument like the Hug Drum would sound, but with everyone so close together, we achieved real unity. It was a huge success. Music is life energy itself. This performance rekindled my hope that music will continue to evolve so that everyone - kids, people with disabilities, or people who struggle with traditional instruments - can release that energy."
Sony Group employee Julia Shirabe, who is deaf
Salsa Gumtape members Yoshiki Nishizuka and Yume Kuriyama played massive tape drums whose dynamic tones reverberated throughout the venue. "It was really fun!" they reported, smiling. Kuriyama went on to say, "Music is amazing. I was a little nervous at first, but from the middle of the performance onwards, I was having a really good time with everybody."
Julia Shirabe, a Sony employee who's deaf and performs classical piano, participated as a performer at STREET YURU MUSIC. She was moved by the freedom to make mistakes.
"Even when someone lost the rhythm or missed timing, nobody frowned. Classical music always feels like pursuing perfect, beautiful sounds. This was more about connecting with people. Yet it still created wonderful music that really moved me. I was anxious about losing rhythm because of my hearing disability, but the Hug Drum's vibration carried everyone's sounds to me, and the other members gave such enthusiastic visual cues. The event showed that there's support out there for people who are deaf or hard of hearing."
Believing in Music and a Future Where We Care for Each Other
The Yuru Instruments have brought us closer to a future where anyone can enjoy music, anytime and anywhere. Designer Miho Akita explains her vision: "I don't just want to make instruments; I want to create a whole atmosphere."
"People can only overcome their fear of playing instruments and find joy when the atmosphere is right. When you see others around you smiling as they play, when you become part of that community, that's when you truly experience music's joy. And by sharing music, we create connections with those around us, caring for one another. That's the kind of future I'm working toward through the Yuru Instruments."
Salsa Gumtape's leader, Tetsu Kashiwa, shares Miho's vision of opening new frontiers in music.
"I want to create a future where everyone enjoys music, regardless of their ability. These activities show me it's not just a fantasy. We can actually achieve it. We can shift from a society focused on limitations— 'I can only move my legs'—to one that celebrates inclusion and endless possibilities—'I CAN move my legs, so let's make music together with Yuru Instruments.' I want us all to work together toward this dream."
The instruments' creators, the performers, the project promoters—everyone shares this vision of "Music for All." That message continues to resonate, spreading outward in waves. Perhaps music holds more power to move hearts and connect people than we ever realized. The Yuru Instruments initiative will continue to evolve, chasing that beautiful possibility.
Seeds of Emotion ~ The moment your heart moved. ~
Miho Akita
Design producer, Sony Group Creative Center
Miho Akita is a product designer who has worked on various products and is a central figure in the "Yuru Instruments" project.
Tetsu Kashiwa
Leader of Salsa Gumtape
Former performer on the NHK TV program, "Okaasan to Issho" (With Mother), in which he played the role of the fifth-generation Uta no Onii-san (singer for children). Musician.
Seeds of Emotion
Feeling that we are getting closer to a future of "No borders, no walls," something that we can achieve through music together with lots of people
Tetsuya Kajiwara
Member of Salsa Gumtape
Former drummer of THE BLUE HEARTS, currently the drummer in Salsa Gumtape.
Seeds of Emotion
Everyone was able to tap into and release a huge amount of energy
thanks to the street performance
Julia Shirabe
Sony Group software designer/ Pianist and percussionist who is deaf
Shirabe is also a mentor and performer of "Yuru Instruments."
Seeds of Emotion
Being able to fully appreciate music that
emphasizes "enjoying the sound"
Members of Salsa Gumtape
A rock band that started in 1994, based at a welfare facility.
They use handmade drums fashioned out of plastic buckets and packing tape.
Seeds of Emotion
Being showered with smiles from the many people who came to the live performance,
and reaffirming our love for music
Find stories that plant the Seeds of Emotion.
We nurture these inspirations, while resonating with people and society.
Towards a future where infinite possibilities unfold.

Seeds of Emotion
Witnessing how instruments that anyone can play
bring smiles to people's faces