Discover an extraordinary
world around you#UTHEWORLDBUILDER
“U THE WORLDBUILDER” is a project to
inspire users
to photograph scenes from
daily life that remind you of movie or game.
Use your creativity to take a photo and post it.
From Oct 13 through Nov 30
users will post photos
to be reviewed
and selected for a collection
by actor Finn Wolfhard.
Show us your vision!
See TERMS & CONDITIONS to find out
which titles of movies and games apply.
The collection of work
will then be shared
with the world on
the Sony Group Instagram.

Step 1. Look around!
Find an everyday scene
that reminds you of
a movie or game you love.

Step 2. Snap a pic!
Trust those creative instincts.

Step 3. Post it! Spice it up with effects
as you see fit.
Make sure you add the name of
the movie or game
that inspired you,
#UTHEWORLDBUILDER
and mention@sonygroup.global.
Please carefully read and accept the following terms and conditions (hereinafter, “the Terms and Conditions”) before you participate in the “#UTHEWORLDBUILDER Campaign” (hereinafter, “the Campaign”) organized by Sony Group Corporation (hereinafter, “SGC”). Please note that participation in the Campaign will be considered, in and of itself, a confirmation and acceptance of the Terms and Conditions.
【Overview of the Campaign】
■ How to participate
To participate in the Campaign, you must complete each of the following steps:
Step1: Follow the Instagram account, @sonygroup.global (hereinafter, “our account”)
Step2: Be creative and take your own photo that expresses the world of movies or games of which SGC owns all or part
of rights. In the Campaign, photos to be posted on our account are limited only to the ones regarding works listed
below.
・Ghostbusters: Afterlife(movie)
・Uncharted(movie)
・Spider-Man™: No Way Home(movie)
・God of War Ragnarök (game)
・Horizon Forbidden West(game)
・Returnal(game)
・The Last of Us Part I(game)
Step 3: Post your photo(s) to your Instagram account using the following hashtag and @mention.
・Include #UTHEWORLDBUILDER
・Include the movie/game title that was used as a theme
・Mention @sonygroup.global
■ Eligibility
The Campaign is open to individuals who have an Instagram account and are the age of majority in their country or region at the time of participation. Consent by a parent or a guardian is necessary for participation for individuals under the age of majority at the time of participation.
■ Period
From October 13, 2022 – November 30, 2022
■ Benefits
Benefit 1. Opportunity to be posted on our account
SGC reserves the right to select photos during the Campaign period from entries that comply with the Terms and
Conditions and post them on our account according to the aims of the Campaign SGC will use its discretion to. The
participants whose work is selected will be contacted beforehand via direct message in Instagram by our account to
verify the details of the photo to determine whether the work complies with the Terms and Conditions of the
Campaign.
Benefit 2. Opportunity to be published in the Guides feature of our account (No. of selections: 30)
After the end of the Campaign period, SGC reserves the right to select photos in accordance with the aims of the
Campaign from the entries that comply with the Terms and Conditions, that we find highly creative (hereinafter
“excellent work”) and post them in our original photo book for the Campaign in our account using the Guides feature.
The participants whose work is selected as the “excellent work” will be contacted beforehand via direct message in
our account to verify the details of the photo. If a selected participant declines, SGC will select another
participant again.
【Important Notes on Campaign Participation】
1. Photos eligible for entry are limited to those that have been taken by the participant personally. To participate in the Campaign, the participant’s Instagram account must be set to public.
2. Multiple entries can be made during the Campaign period, but an individual can be selected only once. If an individual was found to have been selected for multiple works, or if deemed necessary by SGC, we reserve the right to invalidate the duplicate selection without prior notice.
3. Participants are prohibited from tagging or submitting any defamatory, libelous, obscene, pornographic, profane, threatening, or unlawful material (both in regards to photos, or to any associated comments/tags) or any material that could constitute or encourage conduct that would be considered a criminal offense or give rise to civil liability or otherwise violate any law or Instagram’s Terms of Use.
4. Please do not engage in dangerous acts, enter dangerous or prohibited places/areas, or engage in any other acts that may cause nuisance to the public or other individuals for taking photos for the Campaign.
5. By participating in the Campaign, the participant warrants that:
1)the photo(s) fully comply with the Terms and Conditions and Instagram’s Terms of Use.
2)the photo(s) are original works, taken by the participant.
3)the participant owns all rights (including copyright) to grant the license of the photo(s) and to SGC, pursuant to
the Terms and Conditions.
4)the photo(s) do not infringe on the rights of any third party (including copyright, the right of publicity,
privacy or any other equivalent rights)
5)in case the photo(s) include an individual, the participant has obtained permission to use that individual’s image
and other personal information. (If the photo(s) include a child and/or any other personal information, the
participant must obtain the permission from their parent/guardian.)
6)the participant must obtain appropriate license, permission and/or waivers for any and all music, image, audio,
photo, text, or other materials included in the submission(s). The participant acknowledges that the submission of
the photo(s) from third party sources (including, for example, other websites or blogs) is prohibited and use of
such photo(s) without permission may constitute infringement of copyright.
6. SGC reserves the right to delete content from our account without obtaining prior consent of the participant, if it is reasonably determined that a work violates the Terms and Conditions or public order and morals after being posted by SGC.
7. Participants agree to give SGC an irrevocable, and non-exclusive right to copy, alter, edit, modify, publish, reproduce, display, distribute and otherwise use any photos in our account and Instagram ads (including the right of SGC to sublicense to its group companies). In particular, participants acknowledge that their photos may be published in our account, and that the selected photos may be edited or altered by SGC (including trimming or adding images, music, or sound effects. etc.). SGC must obtain participants’ consent for any other use of photos. Participants warrant that they have the necessary rights to grant the licenses set forth in this Section. Participants agree to waive all moral rights in their use of photos.
8. SGC shall not be responsible for the publication and use of the participants’ photos, and in the event of a dispute with a third party regarding the Campaign, the participant shall bear the responsibility and expense to resolve the dispute. Participants shall agree to indemnify and hold harmless SGC, its group companies, directors, employees and agents from any claims, damages, losses, costs, or expenses arising in connection with their participation in the Campaign.
9. Regarding the Campaign, SGC does not make any representations or warranties, expressly or impliedly, other than those specified in the Terms and Conditions. SGC will not be responsible for any technical or Instagram platform errors that prevent you from applying for the Campaign or sending or receiving direct messages. SGC will not seek immunity from liability for the death or personal injury caused by our negligence.
10. Failure by SGC to enforce any provision of the Terms and Conditions shall not be deemed a waiver of that provision.
11. Photos posted by participants on Instagram for the Campaign, posted content, account information of participants, etc. (hereinafter referred to as "posted information, etc.") may be transferred, saved, or shared only on the Instagram platform. SGC will not acquire or collect posted information, etc. independently by sharing, duplicating, or reprinting. Posted information, etc. is handled under Instagram's privacy policy provided by Meta Platform, Inc. (hereinafter "Meta"). See below for Meta's privacy policy. https://privacycenter.instagram.com/policy
12. Unless otherwise stipulated by the local laws of the participant's country or region of residence, the Campaign and the Terms and Conditions shall be governed by the laws of Japan. All disputes relating to the Campaign shall be subject to the jurisdiction of the Tokyo District Court as the court of first instance.
13. SGC reserves the right to revise the Terms and Conditions at any time to the extent permitted by law. Prior to the commencement of application of the amended Terms and Conditions, SGC shall set an advance notice period that SGC deems reasonable in reference to the content of the amendment (however, if the content of the amended Terms and Conditions is in line with their interests, no advance notice period may be set), and the revised Terms and Conditions will be communicated to participants through our account.
Effective Date: October 13th, 2022