Sony's Mission / Vision


A company that inspires and fulfills your curiosity.


Using our unlimited passion for technology, content and services to
deliver groundbreaking new excitement and entertainment, as only Sony can.

  • Electronics
  • Entertainment
  • Financial services

Since its establishment, Sony has kept true to its spirit of challenging itself to
"do what others do not do," growing its business domain
from the core electronics business to entertainment businesses
including pictures and music. It has now become an unprecedentedly
diverse company that even offers financial services. Having these
diverse business domains and operating them with a common set of values
under the 'SONY' brand is its fundamental strength.

And now, Sony is leveraging this business diversity and further accelerating
the development of new businesses, such as AI × Robotics.

To deliver new joy, excitement and awe to everyone.
Sony's challenge will continue always.