SONY

menu
Search button in the site

Search

Event

Through a variety of exhibitions and events, we offer visitors a chance to learn about and experience Sony's accessibility features.

Upcoming Events

Sony Corporation will again sponsor and participate in Europe's premier accessibility and inclusive design event.
TechShare Pro 2021 will be held as a virtual event from November 16th to 18th 2021 in UK.

Now in its 5th year, the TechShare Pro Accessibility conference offers a unique blend of inspiration and practical insights into the business advantages of accessibility, strategy planning, accessibility leadership and with lots of examples of best practice to showcase what companies are doing to ensure their businesses are inclusive and accessible.
This is the 3rd year running that Sony has been a Silver Sponsor.

In the event Sony will introduce online / virtual demonstrations that will include the Accessibility features and advantages of BRAVIA® which incorporates Google TV™ functions such as hands-free operation, TalkBack, Text Magnification and demo of the Wireless Handy TV Speaker, Wireless Neckband Speaker, Noise Cancelling In-ear Headphones with ambient sound control and others.

TechShare Pro 2020
Online Speech and Virtual Demo Stand

Event Report

AbilityNet Techshare PRO Silver sponsor

Sony Corporation again sponsored and participated in Europe’s premier accessibility and inclusive design event.

TechShare Pro 2021 was held as a virtual event from November 16th to 18th 2021 in UK.
Now in its 5th year, the TechShare Pro Accessibility conference offered a unique blend of inspiration and practical insights into the business advantages of accessibility, strategy planning, accessibility leadership and with lots of examples of best practice to showcase what companies are doing to ensure their businesses are inclusive and accessible.
This was the 3rd year running that Sony had been a Silver Sponsor.

In the event Sony introduced online / virtual demonstrations that included the Accessibility features and advantages of BRAVIA® which incorporates Google TV™ functions such as hands-free operation, TalkBack, Text Magnification and demo of the Wireless Handy TV Speaker, Wireless Neckband Speaker and so on.

TechShare Pro 2021 Virtual Demo Stand
音で遊ぶ。音から想像する。 6.26 sat - 7.18 sun Ginza Sony Park

"Audio Game Center +" exhibit uses sound
alone to conjure up an expansive world

Created together with the artist Miyuki Tanaka, whose activities reforge an understanding of expressions such as movies, dance, and games through senses other than sight, this game center enabled players to play only with sound without relying on visual information such as images.
Other exhibits included a game whose story moves forward using sound and voice to trigger the imagination as the player searches through a space created using Sony's 360 Spatial Sound Technologies; a car race game that relies on melody as a guide; and a game in which the player breaks flying boards in rhythm as they make sounds.
These new sound-based games enabled a wide variety of visitors, including people with visual impairments to enjoy themselves using their sense of hearing.

Sounds and voices talking to you trigger the imagination as they emerge from various directions through 360 degrees
Players rely on melodies to guide their steering

Sony participated in the CSUN Assistive Technology Conference,
the World's Largest International Conference on Accessibility

The 36th CSUN Assistive Technology Conference was held online from March 8th to 12th, 2021. Sony has participated since 2018, and this is the third exhibition, but it was the first time to be held virtually.
Sony introduced accessible products via live streams so that customers can easily understand and feel familiar with them, even though virtually. For BRAVIA® and Walkman®, we demonstrated the "screen reading" function that reads out the texts displayed on the screen. For PlayStation®5, we demonstrated to see the situation before and after switching such as color correction so that customers can experience the abundant setting menus prepared. In addition to the products, we also introduced a retail kiosk with braille and integrated audio description, which is being developed in collaboration with Braille Institute, as an accessibility initiative. All of these live streams were provided with subtitles. In addition, by accepting questions from customers who were watching at any time by voice or text chat, we have made it possible to easily communicate with customers online as well as face-to-face. At the same time, Senior Executive Vice President, Corporate Executive Officer of Sony Corporation*1 Shiro Kambe, and President and COO of Sony North America Michael Fasulo*2 (at that time) sent messages regarding Sony's accessibility, and for the first time, a virtual session was held during the period to introduce Sony's ongoing accessibility initiatives for products and services to achieve the ease of use for everyone, such as in-house awareness events and collaboration with organizations for people with disabilities.

  • *1As of April 2021, Sony Corporation has changed its company name to "Sony Group Corporation."
  • *2Retired on April 1st, 2021.
CSUN 2021
Explaining Sony's accessible products at the virtual live demonstration

Digital pen of the future gives a wide range of people the freedom to draw in any way they wish

Exhibition of works created using the Doodle Pen

Sony has held an exhibition that allows visitors to experience the latest technologies and projects at the Research and Development stage. The Doodle Pen was exhibited at the WoW Studio in Shibuya, Tokyo and the NTT R&D Forum 2019 in Musashino City, Tokyo. It was dubbed the digital pen of the future because it can draw smoothly anywhere, including walls and tables. The IMX382 high-speed vision sensor developed by Sony can sense the digital pen's movements at 1000 frames per second. The Doodle Pen exhibit was popular because it quickly transforms walls and tables into large canvases on which users can write and draw freely without the normal sense of hesitation.

The NHK Heart Exhibition, which introduces poems submitted by people with disabilities, was held at the Bunkamura Gallery in Shibuya, Tokyo from August 13 (Thu) to September 6 (Sun), 2020. One part of the program allowed visitors to use the Doodle Pen in a space where they could freely express the thoughts and feelings that the poetry evoked. Technical cooperation was provided by Sony Corporation and Sony Music Solutions Inc.

Doodle Pen
Visitors are drawing on walls using the Doodle Pen

The participation of the two companies in the Heart Exhibition ensured that numerous options using the Doodle Pen were available to accommodate the wide-ranging needs of people with disabilities and other visitors.

At the development stage, we visited the homes of poets with physical disabilities to work with them on verifying the postures and types of materials that would make the writing process easier.

During the Heart Exhibition, a wide variety of visitors with and without disabilities enjoyed using the Doodle Pen to express themselves.

Sony Presents Its CAVE Without a LIGHT Experiential Exhibition of Inclusive Design* at SXSW® (South by Southwest®) 2019

Sony exhibited at the SXSW 2019, the world's largest creative business festival held from March 9 through March 12 in Austin Texas, and won the award for Best Use of Technology. In its CAVE Without a LIGHT feature, Sony used the largest section of its booth for an experiential exhibition of inclusive design* that allowed visitors to enjoy music without relying on their sense of sight. The exhibit reproduced a pitch-black cave-like setting to demonstrate the possibilities of technologies that enable a variety of people to enjoy themselves to the full using Sony audio and haptic technologies to play music together, whether they have disabilities or not.

Sony Group creators, including totally visually impaired audio engineers and others, irrespective of disabilities, gender, cultural and language differences, adopted inclusive design principles to achieve a high level of perfection from a wide range of viewpoints. During the exhibition, we invited People with visual impairment living in the Austin area to attend. As a result, a large number of visitors from a variety of backgrounds came to the exhibition each day and enjoyed themselves.

  • * Inclusive design is an approach that obtains new insights into designs for all by ensuring that the needs of a wide range of users are included and understood.
Page Top