Through a variety of exhibitions and events, we offer visitors a chance to learn about and experience Sony's accessibility features.
Sony participated in the CSUN Assistive Technology Conference, the World's Largest International Conference on Accessibility
Sony Participated in TechShare Pro 2020, Europe's Premier Accessibility and Inclusive design event.
Digital pen of the future gives a wide range of people the freedom to draw in any way they wish
The 36th CSUN Assistive Technology Conference was held online from March 8th to 12th, 2021. Sony has participated since 2018, and this is the third exhibition, but it was the first time to be held virtually.
Sony introduced accessible products via live streams so that customers can easily understand and feel familiar with them, even though virtually. For BRAVIA® and Walkman®, we demonstrated the "screen reading" function that reads out the texts displayed on the screen. For PlayStation®5, we demonstrated to see the situation before and after switching such as color correction so that customers can experience the abundant setting menus prepared. In addition to the products, we also introduced a retail kiosk with braille and integrated audio description, which is being developed in collaboration with Braille Institute, as an accessibility initiative. All of these live streams were provided with subtitles. In addition, by accepting questions from customers who were watching at any time by voice or text chat, we have made it possible to easily communicate with customers online as well as face-to-face. At the same time, Senior Executive Vice President, Corporate Executive Officer of Sony Corporation*1 Shiro Kambe, and President and COO of Sony North America Michael Fasulo*2 (at that time) sent messages regarding Sony's accessibility, and for the first time, a virtual session was held during the period to introduce Sony's ongoing accessibility initiatives for products and services to achieve the ease of use for everyone, such as in-house awareness events and collaboration with organizations for people with disabilities.
Continuing from last year, Sony again participated in TechShare Pro 2020 on the 17th to 19th November as a Silver Sponsor.
This year, Shiro Kambe, Senior Executive Vice President, Corporate Executive Officer, Sony Corporation and Ulrike Haltrich who heads up our European Accessibility Promotions Office and the Chair of IEC Technical Committee 100 made speeches on Day 1. Also, Ulrike took part in a panel session that discussed topics around the European Accessibility Act on Day 2.
Due to the online / virtual nature of the event the team made virtual demonstrations that include the Accessibility features and advantages of Bravia® Android TV™ such as Hands-free Operation, Screen Reader, Text Magnification and demo the Wireless Handy TV Speaker, Wireless Noise Cancelling In-ear Headphones with ambient sound control and others.
Exhibition of works created using the Doodle Pen
Sony has held an exhibition that allows visitors to experience the latest technologies and projects at the Research and Development stage. The Doodle Pen was exhibited at the WoW Studio in Shibuya, Tokyo and the NTT R&D Forum 2019 in Musashino City, Tokyo. It was dubbed the digital pen of the future because it can draw smoothly anywhere, including walls and tables. The IMX382 high-speed vision sensor developed by Sony can sense the digital pen's movements at 1000 frames per second. The Doodle Pen exhibit was popular because it quickly transforms walls and tables into large canvases on which users can write and draw freely without the normal sense of hesitation.
The NHK Heart Exhibition, which introduces poems submitted by people with disabilities, was held at the Bunkamura Gallery in Shibuya, Tokyo from August 13 (Thu) to September 6 (Sun), 2020. One part of the program allowed visitors to use the Doodle Pen in a space where they could freely express the thoughts and feelings that the poetry evoked. Technical cooperation was provided by Sony Corporation and Sony Music Solutions Inc.
The participation of the two companies in the Heart Exhibition ensured that numerous options using the Doodle Pen were available to accommodate the wide-ranging needs of people with disabilities and other visitors.
At the development stage, we visited the homes of poets with physical disabilities to work with them on verifying the postures and types of materials that would make the writing process easier.
During the Heart Exhibition, a wide variety of visitors with and without disabilities enjoyed using the Doodle Pen to express themselves.
Sony exhibited at the SXSW 2019, the world's largest creative business festival held from March 9 through March 12 in Austin Texas, and won the award for Best Use of Technology. In its CAVE Without a LIGHT feature, Sony used the largest section of its booth for an experiential exhibition of inclusive design* that allowed visitors to enjoy music without relying on their sense of sight. The exhibit reproduced a pitch-black cave-like setting to demonstrate the possibilities of technologies that enable a variety of people to enjoy themselves to the full using Sony audio and haptic technologies to play music together, whether they have disabilities or not.
Sony Group creators, including totally visually impaired audio engineers and others, irrespective of disabilities, gender, cultural and language differences, adopted inclusive design principles to achieve a high level of perfection from a wide range of viewpoints. During the exhibition, we invited People with visual impairment living in the Austin area to attend. As a result, a large number of visitors from a variety of backgrounds came to the exhibition each day and enjoyed themselves.
For the second year running, Sony exhibited at the 34th CSUN Assistive Technology Conference on accessibility held in Anaheim, California from March 11 through March 15, 2019. Sony introduced the accessibility functions of its products, including the PlayStation®4 and the PS4® software title Marvel's Spider-Man. In cooperation with organizations for the visually-impaired, it made it easier for people with visual disabilities to handle products for themselves by creating display stands that could provide product descriptions in braille and audio.