We strive for a society where everyone shares the moment,
pursuing initiatives such as inclusive design that deliver new experiential value.
Our purpose is to "Fill the world with emotion, through the power of creativity and technology." At Sony, we're promoting inclusive design*1 and other initiatives to improve accessibility and to create a future shared by everyone.
In the Pictures business, we provides audio descriptions and captions for movies, and organizes events and operate facilities with accessibility in mind.*1
Sony Electronics announced the first two self-fitting OTC hearing aids, the CRE-C10 and the CRE-E10, for the U.S. market. Sony is re-imagining the hearing device space with a focus on innovation, accessibility and personalization. With the unique products, developed in the new partnership with WS Audiology ("WSA"), a leading innovator in hearing aid technology for more than 100 years, Sony will enhance the lives of consumers by combining its unique premium technology, ultimate ease of use, and uncompromised comfort and wearability, to deliver an unprecedented hearing experience that easily bridges the gap between the wearer and their environment.
Sony Lifecare Inc. (Sony Lifecare), the nursing care business of the Sony Financial Group, has adopted "Life Focus" as its business concept. It focuses on providing nursing care services that allow the elderly residents of its care homes to live the sort of life that suits them best with peace of mind for as long as they wish. Sony Lifecare is also actively pursuing collaborative efforts with the Sony Group from the perspective of enriching the lives of its residents.​
As part of these efforts, Sony Lifecare held an event at its care home in collaboration with the Creative Center, the Sony Group's design department. Residents of the home experienced "XR Catch Ball," which the Creative Center developed from scratch in cooperation with visually impaired people.
Sony is placing on intuitive and comfortable functions that all users can enjoy, we listen to the voices and needs of those involved such as user research and testing.
The "XR Catch" was developed by Sony Group's design team, Creative Center, with people with visual impairments. We interviewed participants in this project.
In its financial business centered on life insurance, non-life insurance, and banking, the Sony Group is actively engaged in activities to enhance accessibility.
Sony Group incorporates accessibility into products and services for a future where everyone shares the moment. We encourages a diversity of individuals to work together.
Dr. Ken Endo of the Sony Computer Science Laboratories (Sony CSL) focuses on three main areas of research related to prosthetic limbs.
