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Accessibility initiatives at Sony Group

With the purpose of "Fill the world with emotion, through the power of creativity and technology," the Sony Group continues to promote accessibility throughout the Group in order to contribute to a future where everyone can share kando (emotion). It is said that one in six people, more than 1.3 billion people*, in the world have some kind of disability. Sony understands the needs of diverse users and aims to contribute to the creation of an inclusive society through the Sony Group's diverse businesses so that people can enjoy the products, services, and entertainment that Sony provides, regardless of each individual's characteristics such as age and disability, capability or circumstances.

Efforts to enhance accessibility at Sony Group are presented through three key approaches: strengthening execution capability, integrating accessibility into the corporate culture, and the development of products, services and entertainment through inclusive design.

Strengthening internal and external collaboration

Toward the realization of an inclusive society, Sony Group is strengthening its internal accessibility promotion framework and advancing more effective initiatives through collaboration with external experts and advocacy groups representing people with disabilities.

Organizational Structure of Sony Group’s Sustainability Promotion. Under the supervision of the Senior Executive in charge of Sustainability,  Sony Group Corporation has established the Sustainability Department. It promotes various sustainability-related initiatives throughout the Sony Group.

Beyond its own organization, Sony Gorup and its operating companies actively collaborate with experts and advocacy groups representing people with disabilities, to participate in events and improve our products and services.

Integrating accessibility into the corporate culture

The Sony Group aims to foster an inclusive culture where every employee plays a key role in promoting accessibility.

Sony Group has developed and begun implementing its Workplace Accessibility Guidelines which aimed to help make its offices and business sites accessible and easy to navigate for everyone, including employees and visitors.

Sony Group has expanded its inclusive design workshops beyond the boundaries of its business operations globally. These workshops involve employees working with people with disabilities to conduct fieldwork, identify issues, and come up with ideas.

To celebrate Global Accessibility Awareness Day (GAAD), Sony Group communicates its efforts in accessibility and inclusive design, and operating companies around the world conducted various initiatives to raise awareness of accessibility.

Sony Music Entertainment (Japan) Inc. is supporting the mental health of its artists, creators and the staff through its B-side Project®.

Employee Resource Groups across Sony Group's operating companies are taking the lead in improving accessibility. They are leading the way in supporting employees with disabilities and regularly disseminating information to raise awareness of accessibility within the company.

Development of products,
services and entertainment
through inclusive design

Accessibility is implemented in products, services and entertainment.

Sony Group introduced inclusive design into its commercialization processes for products and services. Accessibility is considered and applied in Sony Group's product development from the early product planning process.

Sony Interactive Entertainment strives to create inclusive experiences that meet the needs of players of all abilities, welcoming everyone to enjoy the full range of games available on PlayStation.

The experiential attraction facility "THE TOKYO MATRIX" features a "wheelchair mode" developed through inclusive design.

Internal monitor system, in which employees with various disabilities are registered, provides feedback on products and services that are in the early product planning process.

Sony pursues accessibility tailored to each individual across its products, including TVs, audio products, cameras, and smartphones.