The eradication of HIV/AIDS, malaria, and other diseases is one of the objectives shared by the whole international community in the development field. It is also one of the eight goals in the list of Millennium Development Goals (MDGs) grounded in the U.N. Millennium Declaration, which was adopted at the U.N. Millennium Summit in 2000.
In 2011, Sony Corporation ("Sony") implemented a program titled "Public Viewing in Tanzania," which made a pervasive appeal for prevention of the spread of HIV and AIDS. The program was held in four areas in the United Republic of Tanzania with the cooperation of the Global Fund to Fight AIDS, Tuberculosis and Malaria ("Global Fund") and the African Medical and Research Foundation (AMREF), the biggest medical non-governmental organization (NGO) in Africa. Utilizing its audio-visual equipment and motion picture and music content, Sony helped attract more than 4,700 people across a total of six sites.
| 2011/11/2 | Press conference by AMREF | Dar es Salaam |
| 11/5 | Opening ceremony Public Viewing 1 |
Dar es Salaam |
| 11/6 | Public Viewing 2 | Dar es Salaam |
| 11/8 | Public Viewing 3 | Tanga |
| 11/10 | Public Viewing 4 | Moshi |
| 11/12 | Public Viewing 5 | Arusha |
| 11/13 | Public Viewing 6 | Arusha |
Since 1986, Tanzania government has addressed HIV/AIDS issue with National AIDS Control Programme. However there are one million people living with HIV in Tanzania (data from Global Fund).
Through "Public Viewing in Tanzania", Sony contributed people's interest in the program of education about HIV and AIDS prevention and testing for infection, conducted by AMREF and with assistance of Global Fund.
As a result, 2,482 people took the HIV test, far beyond event forecasts. In addition, the inclusion of entertainment content helped attract the younger generations to whom AMREF's education programs are primarily targeted.
| The number of participated | The number of tested | |
|---|---|---|
| Result | 4,700 | 2,482 |
For "Public Viewing in Tanzania", Sony provided AV equipments which enable the staff there to operate easily.
Ultra-high WUXGA Resolution data projector, VPL-FH500L, has a high luminosity of 7,000 lumens and long product life with our unique optical unit. And wide range of lens shift area helps optimal installation in the field.
All-in-one switcher "AnycastStation" AWS-G500E comprises a high-quality video switcher and an audio mixer -- all packed into a compact chassis. This enables easy operation for showing of movies and music videos, and wiring among equipments.
Upon the conclusion of the event, Sony donated the AV equipment used in the program to the AMREF. To enable its utilization for other activities of education for prevention of HIV/AIDS and other infectious diseases by the same technique, Sony's technical personnel trained members of the AMREF staff in its handling.
For the show, Sony offered 3 films produced by Sony Pictures Entertainment and 5 music videos from Sony Music Entertainment.
Movie content from Sony Pictures Entertainment:
The Global Fund to Fight AIDS, Tuberculosis and Malaria (Global Fund)
The Global Fund is a unique, public-private partnership and international financing institution dedicated to attracting and disbursing additional resources to prevent and treat HIV and AIDS, TB and malaria. This partnership between governments, civil society, the private sector and affected communities represents an innovative approach to international health financing. The Global Fund's model is based on the concepts of country ownership and performance-based funding, which means that people in countries implement their own programs based on their priorities and the Global Fund provides financing on the condition that verifiable results are achieved.
AMREF (African Medical and Research Foundation) is an international African organization headquartered in Nairobi, Kenya.
AMREF's mission is to ensure that every African can enjoy the right to good health by helping to create vibrant networks of informed communities that work with empowered health care providers in strong health systems.
