As part of one of the world's most innovative and recognizable brands, we are committed to support university research and innovation in the U.S., Canada, India, and select European countries, while also fostering partnerships with university faculty and researchers. The Sony Research Award Program provides funding for cutting-edge academic research and helps build a collaborative relationship between faculty and Sony researchers. With awards up to $150,000 USD* per year for each accepted proposal, both the Faculty Innovation Award and Focused Research Award create new opportunities for university faculties and research institutions to engage in pioneering research that could drive new technologies, industries and the future.
Up to $100K USD* in funds to conduct cutting-edge research in Sony's general areas of interest
Up to $150K USD* in funds to conduct research in the areas of Sony's immediate interest
Eligibility, requirements, submission protocol, and terms are explained in these guidelines.
Proposal submission is open from July 15, 2026 to September 15, 2026.
Congratulations to all award recipients in the Sony Research Award Program! We sincerely look forward to working closely with you.
Global research and development at Sony enables us to foster innovative ideas, which could ultimately lead to future technology advancements and company growth. In order to speed up and expand the creation of new ideas, we would like to partner with universities and research institutes. This partnership will help cultivate advanced concepts and fertilize our own research and development. The Sony Faculty Innovation Award provides up to $100K USD* in funds to conduct pioneering research in the areas listed below. Please select the single most relevant keyword to your submission. In an effort to further connect with users and creators alike, for many of the keywords listed below, creator tools or creator technologies are often one of the envisioned use-cases.
Keywords are bulleted under each category title
Keywords are bulleted under each category title
Keywords are bulleted under each category title
Solid research is the underlying driving force to crystallize fearless creativity and innovation. While we are committed to run in-house research and engineering, we are also excited to collaborate with academic partners to facilitate exploration of new and promising research. The Sony Focused Research Award provides an opportunity for university faculty, research institutes, and Sony to conduct this type of collaborative, focused research. The award provides up to $150K USD* in funds, and may be renewed for subsequent year(s). A list of candidate research topics appears below. Please select the Focused Research Theme for which your submission is written.
This theme focuses on the internal mechanisms of LLMs, MLLMs, speech/audio models, music models, and video generation systems, motivated by their growing role in multimodal content creation. As these models increasingly shape how text, images, video, speech, sound, and music are generated, edited, transformed, and interpreted, it becomes important to understand not only their outputs, but the internal processes by which they encode sources, bind modalities, reuse learned patterns, represent style and identity, preserve or distort factual signals, and respond to causal interventions. Sony is seeking research that moves beyond artifact-level analysis toward mechanistic, causal, and representation-level accounts of generative behavior, with particular interest in methods that reveal how internal states, circuits, latent variables, modality-fusion pathways, attention, and generation dynamics give rise to multimodal content. In addition, we are particularly interested in technologies that enable the externalization of knowledge, making it easier to support flexible opt-in and opt-out mechanisms for data usage, as well as more explicit and transparent attribution of sources and contributions.
Novel technologies including but not limited to:
Anime and stylized characters rely on artistic exaggeration - eyes widening dramatically in surprise, mouths opening unrealistically large in shock, tears, sweat-drops, and other non-physical visual conventions that convey emotion. These exaggerations are not derivable from photoreal performance capture and are typically authored manually by skilled animators. As anime and stylized content grows central to Sony's IP, automating or assisting this exaggeration process is a significant unmet need. Sony seeks proposals on learning artistic deformation priors directly from anime data, keyframes, animation cels, motion sheets, and applying them to drive expressive, style-faithful animation of stylized characters from real performance input.
This research direction investigates how ontologies and knowledge representation methods can support more explainable, reusable, and adaptable graph-based modeling of interaction data. The focus is on user profile generation for personalized recommendation, micro-region segmentation, and explainability, using formal knowledge structures to enrich user, content, and business representations, infer hidden properties and relationships, represent subjective signals such as likes, dislikes, preferences, and engagement intent, and expose reasoning paths across different domains and business scenarios.
In content streaming services, understanding users is fundamental to evaluating content, designing experiences, and informing creative and marketing decisions. Today this understanding relies largely on demographics and behavioral metrics such as watch/listen time, completion, and retention. These signals capture what users do, but not why they engage, what kind of value an experience delivers, or what would actually move them -- two users consuming the same content may seek entirely different things, from sensory pleasure to meaning, mastery, or self-expression, and may respond to the same intervention in opposite ways. AI is expected to bridge this gap by inferring richer user understanding from data and connecting it to action.
However, current approaches face the following challenges:
To address these challenges, Sony is seeking the development of innovative methods such as, but not limited to the following:
Psychology-Informed User and Content Modeling
Insight Extraction and Intervention Design
Speech LMs are gaining attention for their utility in generating and analyzing voice assets for entertainment content. Sony produces and distributes a vast catalog of Anime, much of which remains un-localized for global audiences, and character-based voice interaction offers a promising avenue to deepen fan engagement with our IPs. However, adapting speech LMs to capture anime-specific stylistic, emotional, and cultural nuances, while remaining controllable, remains an open challenge. Sony seeks proposals addressing these challenges to enhance fan engagement with entertainment IPs.
Novel technologies for adapting speech LMs toward specific domains using post-training, including but not limited to:
Recent advances in machine learning have created a paradigm shift across a wide range of applications. In particular, foundation models and generative AI have significantly expanded the capabilities of image and video processing, enabling not only recognition and reconstruction, but also high-quality content generation, understanding, and interaction. Sony is seeking innovative research in image and video technologies based on machine learning to significantly advance existing techniques and applications across 2D as well as 3D/4D domains. This includes, but is not limited to, content generation, multimodal understanding, spatial-temporal modeling, and efficient representation. Our goal is to create new value for creators by enabling novel forms of expression, improving creative workflows, and unlocking new content experiences through advanced visual technologies.
Topics of interest include:
Sony is seeking innovative research on AI and machine learning-based techniques for data-driven digital human 3D model creation and animation in the field of sports science and sports entertainment.
Relevant sports science application areas include biomechanics, physiology, coaching and training, performance analysis, and injury prevention and monitoring. The objective is to significantly improve the quality, accuracy, and efficiency of existing sports monitoring and diagnostic workflows, while also enabling the development of new tools that help understand, optimize, and enhance athletes' performance, physical health, and well-being.
Relevant sports entertainment application areas include immersive 3D/4D visualization techniques for players’ replay and fan engagement. The current state-of-the-art approach (3D/4D Gaussian splatting) takes hours to process. The objective is to develop novel photo-realistic content creation techniques based on AI-generated digital human assets in real-time or within a few minutes.
Topics of interest include, but are not limited to:
AI-generated content is increasingly remixed, transformed, and redistributed, making it difficult to determine origin, ownership, and authenticity. This research will investigate provenance proofs for AI-generated derivative content, enabling verifiable tracking of how digital assets evolve across multiple generations of human and AI modification. The project will develop cryptographic and machine-learning techniques to create tamper-resistant provenance chains that preserve attribution while protecting privacy. By linking derivative outputs to their source content and transformation history, the framework will support copyright compliance, creator compensation, misinformation mitigation, and trustworthy AI ecosystems. The outcome will be scalable provenance infrastructure for future generative media platforms.
Recent advances in foundation models have significantly improved visual understanding and decision-making from video. However, most existing approaches operate on short temporal windows and struggle to reason about events, actions, and state changes that unfold over extended gameplay sessions.
Many important gameplay phenomena require long-term memory. Examples include:
Long-horizon reasoning is critical for gameplay data understanding and gameplay decision-making, because these problems contain rich visual dynamics, structured interactions, persistent state, and clear cause-and-effect relationships that evolve throughout a session. In addition, robust gameplay understanding requires game-specific knowledge, such as rules, mechanics, objectives, and world context. Since such knowledge can vary significantly across titles, it is difficult to assume that all relevant knowledge is already contained within the model. (e.g., new titles)
We invite research proposals on scalable memory architectures and long-context learning methods that enable AI systems to retain, retrieve, and reason over information accumulated across extended gameplay experiences. Such systems may also ground their understanding in relevant external game knowledge, form and maintain hypotheses about gameplay situations, and update their interpretation as new evidence emerges.
Research may explore memory-augmented foundation models, hierarchical memory representations, retrieval-based reasoning, state-space approaches, reinforcement-learning-based memory mechanisms, training-free memory compression strategies, and other techniques for efficient long-horizon understanding. We envision these technologies enabling a new generation of gameplay understanding systems, autonomous agents, and AI-assisted development tools that can reason consistently over complete gameplay sessions rather than isolated video clips.
Within our Creative Entertainment Vision is the dream that in the future any part of the world could be seamlessly connected to a virtual space, in which creativity and play are integrated. This ties tightly with the goals of Cloud Native Gaming, and the potential of using cloud technology to expand play beyond the realm of the living room.
Customer research has shown that younger generations interact with games and experiences differently, that they enjoy a broader range of experience, crave novelty, and like to play on their own schedules in ways that they can drop in and out of easily. Being creative is a core part of their identity, and their lives are tightly integrated with social media and social experiences.
Novel ways to enable social experiences, link the real world and virtual world, and support creativity and creatives will help us to reach out to these demographics and give us the ability to pivot into new ways of engaging with our audience.
Recent advances in multimodal sensing, such as gaze, voice, gesture, and biometric signals have significantly changed the way user inputs and intentions are interpreted in generative AI technologies.
In this context, there is a growing need for abstraction-layer technologies capable of inferring a user's operational intent from arbitrary input/output devices and physiological states, and of automatically mapping them to application commands and feedback modalities in an adaptive manner.
Furthermore, context-aware, dynamically generated feedback including visual, auditory, and haptic responses using AI technologies alongside translation and optimization of nonverbal communication in asynchronous settings, has emerged as a critical area of interest.
Sony seeks proposals for research on high-level abstraction, automatic transformation, and adaptive control technologies that enable seamless interaction, expression, and shared experience across diverse environments, users, and devices, namely;
We accept applications from Principal Investigators (PIs) who meet the eligibility criteria below.
We accept applications that have a PI and one or more Co-PIs for the same proposal as long as all Co-PIs are from the same institution as the PI. However, only one award is made to the PI and the PI's university/institution if the proposal is selected. All Co-PIs must meet the same eligibility criteria as that for a PI, and Co-PIs will be required to sign program documents.
A PI or different PIs from the same university/institution may submit more than one proposal for different research topics. However, we ask each PI to please not submit identical proposals, and for each PI to not submit more than one proposal for each keyword or focused research theme . Sony will gladly accept an unlimited number of proposals from the same university for the same research topic as long as they each have different PIs. Note that at the bottom of your submission confirmation email, there is a link to resubmit your proposal in the event that you discover that your original had an error or an omission. Please use this link for resubmissions. Do not resubmit identical proposals. Also, please do not submit "test" submissions. In the rare event that you do not receive a confirmation email for your submission, and you have confirmed that the submission confirmation email was not blocked or marked for deletion by an automatic email filter, please complete the Inquiry Form available here informing us of your issue.
Please select one target award between the Focused Research Award and the Faculty Innovation Award when you submit a proposal. Refer to the following comparison chart:
| Award | Research Theme | Period | |
|---|---|---|---|
| Focused Research Award | up to $150K USD* | Choose from the Focused Research Theme List | One (1) year, with a possible extension |
| Faculty Innovation Award | up to $100K USD* | Choose from the list of Keywords | One (1) year, with a possible extension |
Please select one Focused Research Theme for your proposal if you choose the Focused Research Award. Please select one Keyword (the single most relevant keyword for your proposal) if you choose the Faculty Innovation Award.
A sponsored research agreement is required that is mutually agreed upon by Sony**, the PI, and his/her institution on all program terms including objectives, milestones, publication, use of research, and patent rights before any award is made or funding is available. This sponsored research agreement is concluded at the award stage and must be between Sony** and the PI's university/institution only.
Please submit proposals for a one-year period only. No multi-year proposals will be accepted. An extension of the research may be possible depending upon the results of the research collaboration in year one, but it will require a separate discussion for another award the following year.
Three (3) quarterly reports, a final research summary report, and your responses to a progress questionnaire are required at a minimum. Other deliverables may be specified by Sony based on the nature of the project.
Proposal authors or universities/institutions must ensure that no confidential or proprietary information is included in submitted proposals. Sony will treat all information submitted in proposals as non-confidential and non-proprietary.
IP rights will be specified in the sponsored research agreement. At a minimum, Sony requires the right to utilize the results of the research that Sony sponsors for noncommercial purposes, including results that describe potentially patentable subject matter. Sony also requires rights to any background IP that is required to utilize the research results sponsored. No submissions are allowed that use background IP to which the PI and his/her institution do not have the full authority to grant noncommercial use rights to Sony.
Please include the required items listed below in your submission:
All proposal contents must fit within 11 pages (a ten-page maximum proposal with references and a one-page budget summary). The file format must be a PDF file format and must be under 16 MB in size. Out of consideration to reviewers, please limit your minimum font size to a 10-point font.
The CV for the PI must be included when you submit a proposal. The CV file must be a separate file from the proposal file. There is no page limitation for the CV, however the CV file size must be under 16 MB.
The Focused Research Award is limited to a maximum of $150K USD* per proposal. The Faculty Innovation Award is limited to a maximum of $100K USD* per proposal. This funding is a sponsored research grant that is to be used to conduct the research described in the proposal, and includes any overhead related to this research and any and all other fees or charges needed to carry out the research. There is a single payment for the award, and it is all-inclusive of all associated expenses and fees. Sony will not specify a maximum amount or percentage of the budget that may be allocated to overhead.
The submitter must agree to the 2026 Sony Research Award Program Submission Terms and Conditions (click here to see) before submitting a proposal. Please obtain a prior review of your submission by your institution's sponsored research office if they require a review of research proposals prior to their submission.
Submissions must be done through the online submission form.
Submissions made by email will not be accepted. Submissions must be in the English language or they will not be accepted. Submitters will automatically receive a confirmation email once they complete the online submission form and process. Please keep the confirmation email as proof of each submission.
Submissions must be completed by 11:59 pm PDT (Pacific Daylight Time; UTC-7) on September 15, 2026 / 8:59 am CEST (Central European Summer Time; UTC+2) September 16, 2026 / 12:29 pm IST (Indian Standard Time; UTC+05:30) September 16, 2026.
Duplicate submissions will not be accepted for the same proposal title from the same PI. Please do not make duplicate submissions. Use the resubmission link at the bottom of your confirmation email if you discover that your submission has an error or an omission.
The following information will be required in order to complete the online submission form for each proposal submitted.
Award winners will be notified around March 2027. Individual feedback will not be provided for all proposals.
Program details will be negotiated with a PI and their university/institution if their proposal is selected. Funding will be available only after we have agreed to the terms of and signed a sponsored research agreement.
Please contact us via the Inquiry Form if you have a question regarding the 2026 Sony Research Award Program. The Research Award Program Administration Office is the only resource that can officially answer your question(s). Sony will only respond to those inquiries whose question has not already been answered on this page, the Frequently Asked Questions (FAQs) page or the Submission Terms & Conditions page.
Please visit www.sony.com and contact the appropriate channel listed at the bottom of the web page if you have questions outside of the Sony Research Award Program (such as business proposals, joint venture proposals, research proposals that are not related to any of Focused Research Themes or keywords for the Faculty Innovation Award), or any other inquiry or proposal.
2026 Sony Research Award Program
For additional inquiries regarding the 2026 Sony Research Award Program, please confirm that your question is not already answered within the Submission Guidelines or the Submission Terms and Conditions and then use the Inquiry Form. This website, including the Inquiry Form, is the sole official source for program-related responses.
Collaborative research with universities through the Sony Research Award Program continues to drive meaningful progress. The articles below highlight representative projects that are moving the field forward at various stages of development.