Sony - FUTURE PROOF : The Musician in Everyone
A white logo is on the upper right hand corner of the frame.
ON SCREEN TEXT: SONY
A woman plays an Ultra Light Sax, a miniature electric saxophone. A boy grins as he dramatically waves a hand wearing a grey bracelet, and his movement causes deep chords to sound. A man and woman clink three wine glasses of liquid together under a microphone, a teenager uses a Type Player—an electric piano with a computer-like keyboard—followed by a young boy who presses both hands on the Type Player, making piano-sounding notes.
TOMOHIRO
“I believe that every person has the talent to become a musician.”
Text appears on a green background between two magenta bubbles. Cheerful music plays.
ON SCREEN TEXT: The Musician in Everyone
A woman plays a miniature electric saxophone called the Ultra Light Sax, then a young child plays it, then a man. A woman sits for an interview in a dark room with columns of light behind her and a green bubble appears in the corner with text.
ON SCREEN TEXT: Yuka Maruko
Producer
Sony Music Entertainment
(Japan) Inc.
Yellow subtitles translate Japanese speakers throughout the video.
YUKA
“There are many hurdles when someone tries to play an instrument. Maybe they can’t read music. Or they can’t sing. People have many reasons they’ve given up on music.”
A man plays the Type Player in a demonstration and another employee plays the Ultra Light Sax. A young boy wears the musical bracelet and waves his hand around. A clean-shaven Japanese man sits for an interview. A green bubble rises from the bottom left, with text.
ON SCREEN TEXT: Tomohiro Sawada
YURU Music Founder
TOMOHIRO
“That’s why we created YURU Music and instruments, so that even if you can’t play an instrument, you can become a musician. That is the kind of society we aim to create.”
Two employees hold two wine glasses of pink liquid each, and clink glasses together rhythmically to make ringing tones. An employee demonstrates the bracelet by moving his hand across himself. A guest tries the Type Player and runs her hand across the keys, then laughs as people clap.
A magenta screen splits into two bubbles on a green screen. The left bubble has a white logo.
ON SCREEN TEXT: FUTURE PROOF
Japanese text is underneath. On the right is a white logo.
ON SCREEN TEXT: SONY
Colors pulse outward with a ding from the center of a dark background where a logo turns white as the background goes black.
ON SCREEN TEXT: SONY