Sony Homepage

VOICES OF CREATIVITY

back to top

VOICES OF
CREATIVITY

Creating for Others Shapes the Creator
Novaa

Winner of Female* Producer Prize 2022 /
Music Producer

In the twelfth installment of our series, we met with NOVAA, a Berlin-based music producer and artist who continues to carve out a path entirely her own. Since receiving the Female* Producer Prize in 2022, she has supported the discovery of emerging talent across Germany, Austria, and Switzerland as a jury member, while simultaneously evolving her own creative practice. Her work drifts effortlessly between styles, always in pursuit of new sonic possibilities. With a strong artistic core and an ever-expanding approach to collaboration through production, she invites us into a world where deep listening is not just a method, but the very starting point of creation.
At Circle Studios in Berlin ─ the venue for the Female* Producer Prize award ceremony and workshop.
A portrait of Novaa

"Being part of this has definitely eased the sense of isolation that often comes with working in this industry. I truly feel that this is a place where we can support one another and grow together."

What inspired you to apply for the Female* Producer Prize?

I’m always searching for opportunities to connect with other non-male producers. In an industry where gender inequity remains a persistent issue, I often found it difficult to meet peers who shared similar perspectives and concerns. So, when I discovered this prize, I felt that it held a personal significance and took the opportunity to apply. While the material benefits were certainly appealing, what drew me in most was the promise of ongoing support even after receiving the prize.

Equally important was the opportunity to connect with fellow recipients. For me, it was never just about winning an award – it was about building a network of like-minded producers, learning from each other’s processes, and sharing in a space of mutual understanding.

What did you discover by applying for the award?

What stood out to me most after participating was realizing again that I am not alone. It was a beautiful reminder to me that many producers, not only the award recipients, were actively collaborating, sharing insights, and forming meaningful professional relationships. Each year, my list of non-male producers I get to know grows longer, and over time, I’ve seen connections naturally begin to grow from there.

The network that has formed through this award has been a beautiful space to support each other’s journey as a music producer. Being part of it has definitely helped ease the sense of isolation that often comes with working in this industry. I truly feel that this is a place where we can support one another and grow together.

A portrait of Novaa

"Living in a city like Berlin, where the cost of simply securing a creative space can be significant, you're constantly required to make careful decisions about which projects to pursue."

What led you to pursue a career as a music producer?

To be honest, I never set out with the intention of becoming a music producer. It was never a goal I chased – it was something I found myself gradually slipping into.

In the beginning, music was simply a way to understand myself. I turned to sound as a means of making sense of my emotions and navigating my relationship with the world. Over time, what began as a deeply personal form of expression gradually became something to be shared with others. Little by little, that process unfolded into what would become my work as a producer.

Long before I ever thought of it as a career, music was already an integral part of my life. In that sense, it feels less like a professional choice and more like something I arrived at naturally, as though I was simply following the current.

Are there any core values or guiding principles that shape the way you collaborate with other artists?

For me, the most important thing is a genuine resonance between our personal values and artistic visions. Of course, financial terms and practical limitations always come into play, but if something in the relationship feels out of sync, I don’t force it.

Living in a city like Berlin, where the cost of simply securing a creative space can be significant, you're constantly walking a tightrope between creative ambition and economic reality. I often feel like I’m being tested – learning to navigate that space between what I truly want to create and what I need to do to sustain my life.

A portrait of Novaa

"I want to explore music on a more somatic level and enhance my understanding of its physical impact."

What are your thoughts on the evolution of technology?

I’m constantly amazed by how far technology has come. At the same time, I believe we need to be mindful that we, as human beings, aren’t emotionally left behind in that progress.

I started producing music 13 years ago using nothing more than GarageBand, a basic digital audio workstation app. Today, I have access to a wide range of software and tools, and it’s clear how much that has expanded the possibilities for creation. One of the greatest advantages is how technology has streamlined many of the more tedious processes, allowing me to focus more deeply on the creative core.

That said, no matter how advanced the tools become, for me, the heart of making music will always be emotion. For me, technology is a powerful companion, but never a substitute for the emotional core that drives the work.

Are there any particular projects or creative directions you hope to pursue in the next two to three years?

Lately, I’ve been deeply interested in how sound affects the body. I want to explore music on a more somatic level and enhance my understanding of its physical impact.

At the studio where I work, there’s an artist researching the relationship between noise and cells, and I find real potential in the intersection of scientific inquiry and creative practice. Looking ahead, I’m also drawn to the idea of connecting music with fields like therapy and education.

A portrait of Novaa

"Listening is a highly active process that sharpens your awareness and allows you to observe the finer details of what’s happening around you."

What is your source of inspiration?

For me, inspiration begins with listening. While creation is often thought of as an act of making, I believe it truly starts with a quiet ear — one that listens closely to the world of sound.

In music production, listening isn’t just about receiving sound — it’s about sensing it with your whole body and engaging with it on a deeper level. It’s a highly active process that sharpens your awareness and allows you to observe the finer details of what’s happening around you.

This sensibility carries into my collaborations as well. I try not to push myself to the forefront but instead focus on listening closely to the person’s voice and the atmosphere they bring. In many ways, I see the role of a producer as one of translation — giving form to what already exists. That quiet attentiveness, I believe, is where creativity is truly cultivated.

A portrait of Novaa

"My impulse to create doesn’t necessarily come from a desire to convey something, but rather from a desire to exist. In making space for someone else, I find that I’m also giving shape to my own sense of being."

What would you say to young people starting out?

Above all, I hope they prioritize building trusting relationships with those who support them. These don’t have to be peers from the same field. What matters most is creating a space of trust where your creativity can feel safe and sustained.

There will inevitably be moments in any career when individual effort alone just isn’t enough. That’s why who you surround yourself with is just as important as what you do.

What is the "voice" that drives you to create?

I believe that all human beings are fundamentally creative. The ways we improvise, choose, and adapt in everyday life are, in a broad sense, acts of creation. Too often, though, that creative spark gets quietly dimmed by the systems we live in or the circumstances that surround us. That’s why I feel it’s so important for people to have spaces where they can truly express themselves.

My impulse to create doesn’t necessarily come from a desire to convey something, but rather from a desire to exist. In making space for someone else, I find that I’m also giving shape to my own sense of being.

"Creation is always collaborative"

NOVAA

A Berlin-based producer and musician. After debuting in 2016 with the collaborative EP “Down Under” alongside producer Mogii, she released her solo album “Stolen Peaches” later that same year. In 2018, she received the ARD Newcomer Award. Currently working as a music producer, she has expanded her career and won the Female* Producer Prize in 2022.

close image
Discription text will be included. Discription text will be included.