As part of one of the world's most innovative and recognizable brands, we are committed to support university research and innovation in the U.S., Canada, India, and select European countries, while also fostering partnerships with university faculty and researchers. The Sony Research Award Program provides funding for cutting-edge academic research and helps build a collaborative relationship between faculty and Sony researchers. With awards up to $150,000 USD* per year for each accepted proposal, both the Faculty Innovation Award and Focused Research Award create new opportunities for university faculties and research institutions to engage in pioneering research that could drive new technologies, industries and the future.
Up to $100K USD* in funds to conduct cutting-edge research in Sony's general areas of interest
Up to $150K USD* in funds to conduct research in the areas of Sony's immediate interest
Eligibility, requirements, submission protocol, and terms are explained in these guidelines.
Proposal submission is open from July 15, 2025 to September 15, 2025.
Congratulations to all award recipients in the Sony Research Award Program! We sincerely look forward to working closely with you.
Global research and development at Sony enables us to foster innovative ideas, which could ultimately lead to future technology advancements and company growth. In order to speed up and expand the creation of new ideas, we would like to partner with universities and research institutes. This partnership will help cultivate advanced concepts and fertilize our own research and development. The Sony Faculty Innovation Award provides up to $100K USD* in funds to conduct pioneering research in the areas listed below. Please select the single most relevant keyword to your submission. In an effort to further connect with users and creators alike, for many of the keywords listed below, creator tools or creator technologies are often one of the envisioned use-cases.
Keywords are bulleted under each category title
Keywords are bulleted under each category title
Keywords are bulleted under each category title
Solid research is the underlying driving force to crystallize fearless creativity and innovation. While we are committed to run in-house research and engineering, we are also excited to collaborate with academic partners to facilitate exploration of new and promising research. The Sony Focused Research Award provides an opportunity for university faculty, research institutes, and Sony to conduct this type of collaborative, focused research. The award provides up to $150K USD* in funds, and may be renewed for subsequent year(s). A list of candidate research topics appears below. Please select the Focused Research Theme for which your submission is written.
In the entertainment industry, conducting quality checks and risk assessments of content before delivery is essential, while ensuring time and cost efficiency to keep the project on schedule. AI assistance is expected to significantly enhance the efficiency of these processes. However, the current Vision-Language Models (VLM) face the following challenges:
To address these challenges, Sony is seeking the development of innovative analytical methods such as, but not limited to the following:
Utilizing Visual Chain-of-Thought and External Knowledge/Tools
VLM Outputting Responses Incorporating Visual Information
Sony is seeking and developing technologies that support creative industries, such as filmmaking and music production. Professional creative workflows are inherently multimodal, combining language, vision, and sound. Recent advances in AI have improved the ability to align information across these modalities, enabling more efficient utilization of assets such as visual storyboards, soundtrack references, and narrative templates in creative workflows. Retrieval-Augmented Generation (RAG) systems can enhance these workflows by grounding the processes in reliable and explainable materials. However, while RAG has shown promising performance in text-based applications, extending it to multimodal data remains a significant challenge as the model needs to understand and reason over the queries, intentions, and documents across multiple modalities. We are looking for novel technologies of multimodal RAG that integrate language, vision, sound and beyond, to better support creative workflows.
Novel technologies for creative assistance, including but not limited to the following:
As the demand for intelligent, efficient, and context-aware communication systems continues to grow, semantic and task/goal-oriented communication has emerged as a transformative paradigm. Unlike traditional communication models that focus solely on bit-level accuracy, these approaches aim to convey the intended meaning of information and facilitate the achievement of specific tasks and goals. By prioritizing meaning and purpose, these novel technologies enable more efficient and intelligent interactions between machines and humans.
Topics of interest include, but are not limited to the following;
Physics-based simulation is one of the most important technologies that accelerates robotics for manipulation and locomotion. It is also applicable to generate more realistic motion of virtual characters for entertainment. There has been great recent progress made in complex simulation to reproduce authentic environments, such as accurate real-time deformation, photo-realistic rendering, and AI/ML for simulation. However, many challenges remain. For example, dexterous manipulation requires physically-accurate, various-object simulations (including soft, rigid, fluid, fragile, etc. objects), and methods on how to fill the gap between the real world and virtual environment are crucial. Finer and larger-scale complex objects, and various biological physical behaviors/operations have not been achieved in simulation so far. Sony is interested in novel simulation technologies for robotics and entertainment.
Innovative simulation technologies for robotics may include but are not limited to the following:
A fast, accurate, large-scale, and complex objects simulation
Technologies that enhance a loop between real and virtual worlds
Sony has realized a high-peak-power chip-scale surface-emitting laser*(WL-DPSSEL: Wafer-Level Diode-pumped Solid-state Surface-Emitting Laser) that produces pulses as short as 450 ps and an estimated peak power of 57.0 kW with a laser chip volume of 1 mm3. We plan to further enhance its performance with cutting-edge technology through this program.
*reference
We seek novel technologies to enable our high-peak-power solid-state surface-emitting lasers to evolve further in various areas such as, but not limited to, the following:
Recent advances in machine learning have created a paradigm shift for many applications. For instance, deep learning-based approaches have achieved a big leap forward over the previous state-of-the-art in segmentation, recognition, and reconstruction. These approaches, including generative AI, continue to evolve. Sony is looking for innovative research in image/video processing based on machine learning to significantly improve existing image/video processing techniques and applications in 3D/4D as well as 2D. Sony's goal and interest in this area is to create new value for creators through entirely new products or services.
Topics of interests include:
Sony is looking for innovative research in data-driven novel (imaginary but photo-realistic and believable) digital human or character creation techniques based on AI and machine learning.
The goal is to significantly improve existing hand-crafted visual art production workflow and to develop a new set of tools to complement Sony creators'creativity.
Topics of interests include:
In recent years, Multimodal Large Language Models, including LLMs and VLMs, have attracted considerable attention. We invite research proposals leveraging recent advances in foundation models (LLMs, VLMs, multimodal AI) to analyze and enhance player experience, performance, and agent behavior in video games. Two thematic tracks are outlined below.
Sony seeks proposals on one of the sub-topics under either of the two major themes listed below.
A foundational technology for Cloud-Native Gaming (CNG) is the ability to run real-time interactive graphical applications and experiences across multiple devices in a cloud environment. This is what would take a feature from cloud-hosted to truly cloud-native, and allow for cloud tech to go beyond console limitations.
Latency and bandwidth are a major hurdle for having GPUs across different devices achieve this, due to the time-critical, real-time need for GPU processes to stay in sync.
Novel network protocols, emerging interconnects, and data center fabrics offer the potential to scale accelerators and facilitate rapid communication between them.
Novel ways to treat data streaming, neural encoding, and scene encoding specific to games and 3D scenes also offer potential in this area, as well as possibly enabling new methods of interacting with cloud development environments or understanding streamed information.
The goal of this proposal is to explore novel technologies and protocols in the area of network interconnects, accelerators, neural encoding, data center design, and GPU-to-GPU communication. We are particularly interested in how they could impact the quality of a game being streamed from a data center to a consumer. These are some of the research questions to be explored:
Recent advances in multimodal sensing, such as gaze, voice, gesture, and biometric signals have significantly changed the way user inputs and intentions are interpreted in generative AI technologies.
In this context, there is a growing need for abstraction-layer technologies capable of inferring a user's operational intent from arbitrary input/output devices and physiological states, and of automatically mapping them to application commands and feedback modalities in an adaptive manner.
Furthermore, context-aware, dynamically generated feedback including visual, auditory, and haptic responses using AI technologies alongside translation and optimization of nonverbal communication in asynchronous settings, has emerged as a critical area of interest.
Sony seeks proposals for research on high-level abstraction, automatic transformation, and adaptive control technologies that enable seamless interaction, expression, and shared experience across diverse environments, users, and devices, namely;
There are many humanoid and animal-mimicking robots in use.
Many pet robots, such as companion robots, are modeled after various animals, while robots expected to replace humans in various manufacturing settings, as well as service robots, are predominantly humanoid, regardless of their mobility capabilities.
For pet robots, service robots, and entertainment robots that require interaction with humans, the primary objective is not to perform tasks such as moving or assembling objects, but rather the act of "moving" itself, which necessitates expressive movement.
The expressiveness of robots designed for entertainment purposes is determined by their ability to mimic the movements of their reference subjects and their flexibility; however, existing robots often have a limited number of joints, which, while sufficient for performing specific tasks, fall short in terms of expressiveness.
Many existing robots, both humanoid and animal-mimicking, predominantly imitate vertebrates but are constructed with a limited number of joints. In particular, the joints in the torso typically possess only 0 to 3 degrees of freedom, resulting in a disparity between their movements and those of the subjects they imitate, significantly diminishing their entertainment value.
While some robots achieve diverse expressiveness through numerous joints and external power sources, they lack mobility and are designed for fixed operation.
Robots that can move autonomously and possess flexibility have the potential to offer unprecedented location-based entertainment (LBE) and consumer services that make movement itself a form of entertainment.
We accept applications from Principal Investigators (PIs) who meet the eligibility criteria below.
We accept applications that have a PI and one or more co-PIs for the same proposal as long as all co-PIs are from the same institution as the PI. However, only one award is made to the PI and the PI's university/institution if the proposal is selected. All co-PIs must meet the same eligibility criteria as that for a PI, and co-PIs will be required to sign program documents.
A PI or different PIs from the same university/institution may submit more than one proposal for different research topics. However, we ask each PI to please not submit identical proposals, and for each PI to not submit more than one proposal for each research topic. Sony will gladly accept an unlimited number of proposals from the same university for the same research topic as long as they each have different PIs. Note that at the bottom of your submission confirmation email, there is a link to resubmit your proposal in the event that you discover that your original had an error or an omission. Please use this link for resubmissions. Do not resubmit identical proposals. Also, please do not submit "test" submissions. In the rare event that you do not receive a confirmation email for your submission, please complete the Inquiry Form available here informing us of your issue.
Please select one target award between the Focused Research Award and the Faculty Innovation Award when you submit a proposal. Refer to the following comparison chart:
| Award | Research Theme | Period | |
|---|---|---|---|
| Focused Research Award | up to $150K USD* | Choose from the Focused Research Theme List | One (1) year, with a possible extension |
| Faculty Innovation Award | up to $100K USD* | Choose from the list of Keywords | One (1) year, with a possible extension |
Please select one Focused Research Theme for your proposal if you choose the Focused Research Award. Please select one keyword (the single most relevant keyword for your proposal) if you choose the Faculty Innovation Award.
A sponsored research agreement is required that is mutually agreed upon by Sony**, the PI, and his/her institution on all program terms including objectives, milestones, publication, use of research, and patent rights before any award is made or funding is available. This sponsored research agreement is negotiable at the award stage and must be between Sony**, the PI, and the PI's university/institution only. The sponsored research agreement will be for the benefit of the Sony legal entity specifically contracting with the PI's university/institution as well as Sony's corporate affiliates.
Please submit proposals for a one-year period only. No multi-year proposals will be accepted. An extension of the research may be possible depending upon the results of the research collaboration in year one, but it will require a separate discussion for another award the following year.
Three (3) quarterly reports and a final research summary report are required at a minimum.
Sony may request the PI to support a Sony visiting researcher(s) at Sony's option and expense.
Proposal authors or universities/institutions must ensure that no confidential or proprietary information is included in submitted proposals. Sony will treat all information submitted in proposals as non-confidential and non-proprietary.
IP rights are negotiable at the award stage and will be specified in the sponsored research agreement. At a minimum, Sony and its corporate affiliates require the right to utilize the results of the research that Sony or its corporate affiliates sponsor for noncommercial purposes, including results that describe potentially patentable subject matter. Sony and its corporate affiliates will also require rights to any background IP that is required to utilize the research results sponsored. No submissions are allowed that use background IP to which the PI and his/her institution do not have the full authority to grant noncommercial use rights to Sony and its corporate affiliates.
Please include the required items listed below in your submission:
All proposal contents must fit within 11 pages (a ten-page maximum proposal with references and a one-page budget summary). The file format must be a PDF file format and must be under 16 MB in size. Out of consideration to reviewers, please limit your minimum font size to a 10-point font.
The CV for the PI must be included when you submit a proposal. The CV file must be a separate file from the proposal file. There is no page limitation for the CV, however the CV file size must be under 16 MB.
The Focused Research Award is limited to a maximum of $150K USD* per proposal. The Faculty Innovation Award is limited to a maximum of $100K USD* per proposal. This funding is a sponsored research grant that is to be used to conduct the research described in the proposal, and includes any overhead related to this research and any and all other fees or charges needed to carry out the research. There is a single payment for the award and it is all-inclusive of all associated expenses and fees. Sony will not specify a maximum amount or percentage of the budget that may be allocated to overhead.
The submitter must agree to the 2025 Sony Research Award Program Submission Terms and Conditions (click here to see) before submitting a proposal. Please obtain a prior review of your submission by your institution's sponsored research office if they require a review of research proposals prior to their submission.
Submissions must be done through the online submission form.
Submissions made by email will not be accepted. Submissions must be in the English language or they will not be accepted. Submitters will automatically receive a confirmation email once they complete the online submission form and process. Please keep the confirmation email as proof of each submission.
Submissions must be completed by 11:59 pm PDT (Pacific Daylight Time; UTC-7) on September 15, 2025 / 8:59 am CEST (Central European Summer Time; UTC+2) September 16, 2025 / 12:29 pm IST (Indian Standard Time; UTC+05:30) September 16, 2025.
Duplicate submissions will not be accepted for the same proposal title from the same PI. Please do not make duplicate submissions. Use the resubmission link at the bottom of your confirmation email if you discover that your submission has an error or an omission.
The following information will be required in order to complete the online submission form for each proposal submitted.
Principal Investigators (PIs) will be notified of the submission review results for each proposal submitted around March of 2026. Sony will only be able to provide some limited feedback on the review process results for the highest-ranked proposals due to limited resources.
Program details will be negotiated with a PI and their university/institution if their proposal is selected. Funding will be available only after we have agreed to the terms of and signed a sponsored research agreement.
Please contact us via the Inquiry Form if you have a question regarding the 2025 Sony Research Award Program. The Research Award Program Administration Office is the only resource that can officially answer your question(s).
Please visit www.sony.com and contact the appropriate channel listed at the bottom of the web page if you have questions outside of the Sony Research Award Program (such as business proposals, joint venture proposals, research proposals that are not related to any of Focused Research Themes or keywords for the Faculty Innovation Award), or any other inquiry or proposal.
Collaborative research with universities through the Sony Research Award Program continues to drive meaningful progress. The articles below highlight representative projects that are moving the field forward at various stages of development.