Seeking a New Kind of Breakthrough

Innovating to move the world without leaving a trace

Sony is now focusing on some world-changing innovation in the way it works. Sony Group is increasing the use of renewable energy by seeking to optimally balance regional conditions and resources.

Travelling the Road to Zero

Destination: "zero environmental footprint" worldwide by 2050

Road to Zero is Sony's global environmental plan. It calls for a zero environmental footprint throughout the life cycle of our products and business activities by 2050. A series of specific milestones every 5 years guide us forward.

On the Way to 100% Renewable Energy

Actively participating in initiatives related to energy and CO2 reduction

A good way to cut CO2 emissions is to find renewable energy sources to meet our daily power needs. To this end, we participate in RE100, the global initiative for companies committed to 100% renewable power by 2050. Sony aims to achieve 100% by 2030 and hopes that these efforts, combined with other companies, will build momentum to combat climate change.

Image of On the Way to 100% Renewable Energy

A Global Effort for a Global Problem

Finding Renewable Energy Solutions for Each Region

Direct purchase, certificates and on-site solar are some options

Sony Group seeks to optimally balance regional conditions and renewable energy resources. In Japan, Sony buys Green Energy Certificates and power directly from renewable sources. In Europe, direct purchase and certificates realise 100% renewable energy. In North America, certificates and on-site renewable power are increasingly used by Sony facilities in the region.

Supplying Our Own Renewable Energy

Renewable energy generated on-site is reliably supplementing energy needs

Sony uses more and more on-site renewable energy generation where appropriate. The Sony UK Technology Center realises 100% renewable energy through certificates and on-site solar panels, which now produce 8% of its electricity. Solar panels at Sony Pictures Entertainment Headquarters in California cover part of the company's electricity, as well.

Studio’s Road to Zero Journey Began with Solar 10 Years Ago

John Rego

Sony Pictures Entertainment Inc.
Vice President, Sustainability

When I arrived at Sony Pictures Entertainment (SPE) approximately a decade ago, we installed our first solar project alongside the construction of two LEED (Leadership in Energy and Environmental Design) certified buildings on our historic studio lot in Culver City, California. Ever since, SPE has continued its firmly held commitment to reduce its environmental impact and make progress on the Road to Zero plan. Most recently, in the 2018 fiscal year, the studio reduced electricity use by approximately 6% and is creating a plan to increase its use of renewable energy, both onsite and off, to over 50% in the next few years. Not only has sustainability enabled the studio to reduce costs and lower the environmental impact of operations, it has helped create an authentic foundation to build deeper relationships with production companies and community organisations. Joining RE100 is an important next step that will take the studio on a journey to securing 100% renewable energy in regional markets around the world.

Investing in Renewables at New Sites

Taking advantage of renewable energy available on site

At Sony Technology (Thailand) Co., Ltd. Chonburi and Sony Semiconductor Manufacturing Corp. Kumamoto Technology Center in Kyushu, Japan, new photovoltaic panels start operating in 2019.

Source: TEPCO Holdings Co., Ltd.

Diversifying Our Renewable Energy Sources

Carefully choosing renewable power from multiple sources

Sony sources renewable energy from a “green menu” supplied by Japan’s power companies. Since fiscal 2017, Sony has contracted with the Tokyo Electric Power Company to directly purchase 100% hydroelectric power created from abundant rain and snowfall. Using these renewable natural resources instead of fossil fuels helps to mitigate global warming.

Expanding Renewable Energy Market in Japan

Expanding ways to source renewable energy for the benefit of the earth

In 2001, Sony, with Tokyo Electric Power Co. established the Green Power Certification System in Japan, initially to enable itself to buy renewable energy, even when the source could not connect directly to its facilities. Since then, many companies in Japan and other countries have purchased renewable energy, such as wind, solar and biomass through similar certification systems.

Image of Expanding Renewable Energy Market in Japan

Green Energy Certificates allow companies to support
renewable energy, even if the source is far away.

Our Road to Zero (Environmental Footprint)

It’s a distant goal, but Sony Innovation is up to the challenge

Road to Zero is Sony's global environmental plan, striving to achieve a zero environmental footprint throughout the life cycle of our products and business activities by 2050. Road to Zero sets a series of specific goals based on four environmental perspectives, and six product life cycle stages. We are steadily advancing until we reach our destination.


  1. 1 Includes Green Power Certificates and Green Heat Certificates, two types of Green Energy Certificates available in Japan.
  2. 2 LEED, or Leadership in Environmental and Energy Design, is a green building certification system developed by the U.S. Green Building Council to encourage buildings and communities to improve their environmental performance in terms of CO2 emissions reductions, natural resources and resource stewardship, and indoor environmental quality.