Feature Design

Pure Geometry

A symphony of audio-visual and
interior elements

As home entertainment becomes even more entertaining,
how can TVs and home theater products still complement living room design?
The answer lies in how elements found
in a variety of products resonate
with each other.

Harmony that spans
product categories

In BRAVIA® TVs, our quest for design that brings amazing viewing experiences into crystal-clear focus began in 2010 with Monolithic Design and continued in 2013 with Sense of Quartz. The next phase in 2014 was Pure Geometry. Essential qualities of TVs took the form of pure, minimalist geometric shapes. Design inspired by this thinking has taken the viewing experience to new heights while ensuring that sets complement furniture and the other, mainly geometric shapes in rooms well.

Sony home entertainment is becoming even more compelling in 2015, as this aesthetic carries over from TVs into sound bars, Blu-ray Disc™ players and other products which together make up the "composition" of a room. There’s a new level of harmony, and coordinated equipment is only the start. These systems also go well with furniture and lend coherence to the room as a whole. The inherent qualities of each polished device are clear, and their roles or functions are represented by pure geometric shapes. Beyond any individual product category, there’s a compelling interplay among the shapes. The devices look natural together, no matter how or where they’re arranged, and they tie a room together well.

Making functions visible,
in ways that strike a chord

What brings the practical roles of screens, speakers, stands, and other elements into sharper focus are contrasting textures, such as brushed metal and leather-grain finishes. These distinctive materials form part of the design language that these products share, which extends to details such as consistent edge curvature. That’s why the products look great together, anywhere in a room.

Design demonstrates purpose

Design is meaningless unless it embodies what the elements of products are designed for – their purpose. There’s no need for excessive additions. Strip away the nonessential, as you let an element fulfill its role, and you inevitably arrive at geometric forms. The purity of this geometry means that even different shapes look perfectly natural next to each other. The shapes look so natural together that they can create visual harmony across product categories.

Tako, chief art director

Pure design with a light touch

Pure Geometry is now clearer in the BRAVIA line, which showcases essential TV qualities.
Introducing new BRAVIA design. Ties your living room together, without weighing it down.

Photo of the floating intelligent core below the screen Photo of the aluminum trestle stand

Form from function

2015 BRAVIA 4K TVs look even more at home in your living room. The appearance of each element has been honed to suit its role, which makes each set look more streamlined. It’s clear in the screen itself, a key element that’s slimmer and looks even more like an unadorned slate. The stand is also more slender, yet just as sturdy. An aluminum trestle stand provides stability for large screens with minimal points of contact with the floor. Streamlining is evident in other details as well, such as the floating intelligent core below the screen, which is slimmer and more compact. These in-depth refinements give the sets a sense of lightness.


Content floats mid-air
on the slimmest of screens

The expanse of the screen is strikingly unadorned. Such an airy screen deserves equally minimal, elegantly geometric features, and that’s what you’ll find in the X900C series. Framed by the merest of bezels, the panel is only about 4.9 mm thin at its thinnest part, made possible by combining a new structure and "edge-coating technology" developed by Sony. What you’re watching appears to float mid-air. Below, a stand of extruded aluminum is similarly slender but very sturdy. It’s a fittingly airy structure for a screen so weightless.

When wall-mounted, the screen nestles close to walls, as if it were built-in. The screen extends approximately 40 mm from the wall. Structures on the back are space-saving and practical, from effective cable management and ventilation to smart positioning of stand attachment. And thanks to a stylish, leather-like finish on the back, the set looks attractive from any angle.


Fine picture quality,
resting on solid audio

Shapes found here include the rectangular expanse of a 4K screen and the triangular stand, ample enough to house formidable speakers. In the X930C, it’s as if the beautiful screen is leaning back on a body built for solid audio performance.

From the side, the design accentuates the screen, with the wedge’s mirror finish in a darker, subdued tone. On the back, a leather-like finish recalls luxurious sofas, making the set even more welcome in living rooms. And below, a forged aluminum stand imparts stability while keeping the silhouette sleek. It holds up the screen and speakers, instead of weighing them down. A carefully calculated balance unites the contrasting shapes of the screen and speakers.


A paragon of true simplicity

Simplest in form among the new BRAVIA models, the X850C sets a new standard in 4K TV design. It is composed solely of the most essential elements – a screen and stand – which fit perfectly in nearly any living room. A brushed finish graces the clean-cut edges, presenting the slim screen and aluminum attractively. Supporting the set is a bar of solid aluminum, sturdy yet hardly heavy-looking. The stand’s mirror finish reflects the set’s surroundings to make its own presence more subdued.

The art of design that strikes a perfect match with rooms

With slimmer screens, the new BRAVIAs look better than ever in a living room. But making the sets look marvelously light and airy took tremendous effort in honing down each element. In X900C sets, we developed advanced new "edge-coating technology" and showed craftsmanship in the extruded aluminum stand, which is strong and ultimately slim. The X930C series features an expertly forged aluminum stand. This design rests firmly on fabrication expertise.

Yokota, designer

Note: Available products (models) vary by country and region.