Sony - FUTURE PROOF : Making the Futuristic Commonplace
Inspirational music plays. A Japanese man kneels on a floor, twisting a screwdriver connected to a tiny screw at the joint of a bionic leg prosthetic. Now the prosthetic is upright as they move it around. On the side of a blue running track, two clean-shaven Japanese men sit on the bench. The man on the left is middle-aged with shorter hair, and the man on the right has a slighter frame and straighter hair. They inspect a bionic left as the middle-aged man makes it move as though taking a step.
Now the middle-aged man wears a grey shirt with a science graphic and sits in front of two table drills in a wood-paneled space. A blue bubble in the bottom left introduces him with white text.
ON SCREEN TEXT: Ken Endo
CEO
Xiborg Inc.
Researcher
Sony Computer Science Laboratories, Inc.
Yellow subtitles appear as Ken speaks in Japanese.
KEN ENDO
“Society has been built around people who walk on two legs.”
Now Ken sits at a desk with one hand on the bionic leg beside him. The slight man stands behind him with his hands resting on his hips and they both look at a laptop Ken types at with his free hand. Back in Ken’s interview.
KEN
“In a sense, it’s hard to imagine being able to do something about the structure, but in terms of improving the situation, we can use technology to improve our options.”
Dark blue circles move slowly away on either side of a blue background with white text in the middle.
ON SCREEN TEXT: Making the Futuristic Commonplace
On the side of the blue track, Ken flexes a robotic leg and speaks with Ryusuke Morita. Now in Morita’s interview.
RYUSUKE MORITA
“My goal is to create robotic joints: legs, knees, joints that move as effectively as human joints.”
ON SCREEN TEXT: Ryusuke Morita
Project Engineer
Sony Computer Science Laboratories, Inc.
Yellow subtitles appear as he speaks in Japanese.
Now in an office, Morita screws the screw above the robotic joint and looks at his work with a satisfied expression. Ryusuke holds the leg upright in one hand as he stands bent over to type on a laptop.
RYUSUKE
“There are still many technological problems to be solved like making the limbs lighter and making sure the movement is smooth.”
Now an older man steps between spaced out blocks taped to the floor of an open area of the office. In an office, Ken and another worker watch an older Japanese man climb a set of stairs with a bionic leg.
RYUSUKE
“We are at the step where we’re solving them one at a time.”
The older Japanese man strides with his bionic left leg in the industrial office space, limping slightly. A stand holds a thin bar approximately a foot off the ground and the older man steps over it with his right foot, then hops on his right leg a bit for balance as he pulls his bionic leg over. The older man goes up the set of stairs in the office space with his bionic leg while holding two plates, one with a cup on it and the other with a white ball. In Ryusuke’s interview.
RYUSUKE
“I’d like to provide the option for everyone to walk regardless of disability so we can normalize the use of these robotic limbs in society.”
A dark blue screen splits into two bubbles on a blue background as the music fades out. The left bubble has a white logo.
ON SCREEN TEXT: FUTURE PROOF
Japanese text is underneath. On the right is a white logo.
ON SCREEN TEXT: SONY
Colors pulse outward with a ding from the center of a dark background where a logo turns white as the background goes black.
ON SCREEN TEXT: SONY