Sony - FUTURE PROOF : Sniffing Out the Possibilities

Bright instrumental music plays throughout. A white SONY logo appears in the top right corner of the screen. Three colleagues stand around a conference room table with a NOS-DX1000 olfactive machine.

One of the colleagues, Shuji, interviews in front of a black background. A teal arch containing white text pops up in the bottom left corner of the screen.

ONSCREEN TEXT: Shuji Fujita
Head of Olfactory Business
Development Office
Sony Corporation

Shuji speaks in Japanese, and a translation appears in yellow subtitles at the bottom of the screen.

SHUJI
“We want to empower creators to use smell to connect with their audiences.”

In the conference room, Shuji and his colleagues flip through various scents on a tablet, labelled with an animated image. They select cinnamon sticks, and one of them holds their nose up to the NOS-DX1000 smelling window and inhales.

White text centers a green background.

ONSCREEN TEXT: Sniffing Out the Possibilities

Shuji interviews.

SHUJI
“In the metaverse, the role of smell is instinctual.”

Shuji writes “Next-gen Olfactometry System” on a white-board in the conference room.

SHUJI
“For example, if you are driving a car in the metaverse and you smell burnt tires, your driving may become more aggressive.”

A race car is seen swerving along a racetrack, leaving behind a plume of grey smoke. Then, F1 style cars pass one another on a racetrack.

Yukito interviews before a black background. A teal arch containing white text pops up in the bottom left corner of the screen.

ONSCREEN TEXT: Yukito Inoue
Development Manager
Olfactory Business
Development Office
Sony Corporation

Yukito speaks in Japanese, and a translation appears in yellow subtitles at the bottom of the screen.

YUKITO
“We can use Tensor Valve technology in combination with VR to emit specific scents along with video or at event venues to create different scents in different areas.”

Twisting lights flash on a series of screens across a dim room at an art installation. Shuji interviews.

SHUJI
“When the image moves from the center to the right and then to the left, the aroma also moves from the center to the right and then to the left along with the image. There’s a lot of potential in creating entertainment through scent.”

A green screen splits into two brown semi-circles. The left bubble has a white logo.

ONSCREEN TEXT: FUTURE PROOF

Japanese text appears underneath. Another white logo appears in the right bubble.

ONSCREEN TEXT: SONY

The instrumental background music fades.

With a chime and a flash of green light, the Sony logo appears against a black background.

ONSCREEN TEXT: SONY