Sony - FUTURE PROOF : Scent-sational Technology

Bright instrumental music plays throughout. A black SONY logo appears in the top right corner of the screen.

In a conference room, three colleagues gather around an olfactive device. They insert a small black cartridge called a Tensor Valve that contains a scent into the machine. One of the colleagues holds his nose to a small window at the top of the device and smells. Now, he interviews before a black background. A teal arch containing white text pops up in the bottom left corner of the screen.

ONSCREEN TEXT: Shuji Fujita
Head of Olfactory Business
Development Office
Sony Corporation

Shuji speaks in Japanese, and a translation appears in yellow subtitles at the bottom of the screen.

SHUJI
“The reason it’s difficult to work with scent is because it’s invisible.”

White text centers a green background.

ONSCREEN TEXT: Scent-sational Technology

Shuji speaks as he and the other two colleagues slide various parts into the olfactive device to assemble it.

SHUJI
“That’s why we developed the NOS-DX1000.”

Text appears in a green arch beside the sleek, white device.

ONSCREEN TEXT: NOS-DX1000

Another man, Yukito, speaks in Japanese before a black background. Yellow subtitles run along the bottom of the screen. A teal arch containing white text pops up in the bottom left corner of the screen.

ONSCREEN TEXT: Yukito Inoue
Development Manager
Olfactory Business
Development Office
Sony Corporation

YUKITO
“The NOS-DX1000’s primary feature is to produce smells, and absorb and deodorize the air, which makes it possible to switch between multiple fragrances quickly.”

They activate the device using a tablet. A round wheel is seen spinning within. Fragrance, appearing as a bluish mist, travels through a black helical component. The fragrance emerges into the smelling window of the NOS-DX1000, then travels elsewhere inside the device before shifting to a pale grey within a cylindrical deodorizer.

YUKITO
“The NOS-DX1000 can release a smell and then quickly remove it making it possible to perform back to back medical examinations.”

In a lab, a child selects the smell of chocolate on a tablet from amongst a range of other scents. He holds his nose to the NOS-DX1000 and smells.

Shuji interviews.

SHUJI
“This technology can be used in many fields, and we’re excited to keep developing it. A green screen splits into two brown semi-circles. The left semi-circle has a white logo.”

ONSCREEN TEXT: FUTURE PROOF

Japanese text appears underneath. Another white logo appears in the right semi-circle.

ONSCREEN TEXT: SONY

The instrumental background music fades.

With a chime and a flash of green light, the Sony logo appears against a black background.

ONSCREEN TEXT: SONY