Sony - FUTURE PROOF : Technology for Creative Expression
Poppy, upbeat music plays throughout. An avatar of a blonde woman wearing a black and red dress and a bat-shaped hair clip interviews over a black background. A white logo appears in the top right corner of the screen.
ONSCREEN TEXT: SONY
A purple semi-circle with white text appears at the bottom left of the screen.
ONSREEN TEXT: Ringo Kujo
Virtual Artist
Sony Music Entertainment “VEE”
As the avatar, Ringo speaks in Japanese, and a translation appears in small yellow subtitles at the bottom of the screen.
RINGO
“You can make all kinds of facial expressions, and move your hand at the same time. Makes me so happy!”
A white title appears over a purple background, flanked by two grey semi-circles.
ONSCREEN TEXT: Technology for
Creative Expression
An animation shows multiple lines extending from a smartphone camera and pinpointing locations on a three dimensional geometric shape.
A man in glasses, BoJian Yang, interviews before a black background. A purple arch with white text appears at the bottom left of the screen.
ONSREEN TEXT: BoJian Yang
Business Development Planner
Sony Semiconductor
Solutions Corporation
BoJian speaks in Japanese, and a translation appears in small yellow subtitles at the bottom of the screen.
BOJIAN
“ToF technology measures the difference between the sensor’s light emission and reflection times to determine the distance to an object.”
A smartphone attached to a tripod sits on a conference room table. Sitting in front of it, a man, Hiromasa Doi, styles his hair as a green-skinned avatar mimics his motions on the smartphone.
Hiromasa interviews before a black background. A purple arch with white text appears at the bottom left of the screen.
ONSREEN TEXT: Hiromasa Doi
Senior Software Architect
Sony Semiconductor
Solutions Corporation
Hiromasa speaks in Japanese, and a translation appears in small yellow subtitles at the bottom of the screen.
HIROMASA
“ToF AR is using depth information from the smartphone camera to display movement. Its strength lies in its ability to read that information coming from the movement of the front and back of the hands and translate it to the avatar.”
A woman sits at a table in front of a smartphone. She holds up her hands and wiggles her fingers. An avatar on a nearby screen copies her movements.
A split screen shows Hiromasa raising his hands on the left, while a green-skinned avatar matches his movements on the right. Hiromasa interviews before a black background.
HIROMASA
“As the application becomes available to users and developers in the form of a Software Development Kit (SDK), there may be different use cases for ToF AR that we never anticipated. We’re excited to continue to create new ways to use ToF AR as well.”
Now, Hiromasa mimes playing a guitar on the left of the screen, while the avatar plays an acoustic guitar on the right. Then, he raises an index finger and draws a heart in the air. The avatar does the same, drawing a white heart over a purple background.
A grey screen splits into grey semi-circles over a purple background. The left half circle has a white logo.
ONSCREEN TEXT: FUTURE PROOF
[Japanese surtitle]
White text on the right reads:
ONSCREEN TEXT: SONY
The view fades to a rainbow background that deepens to black. A chime sounds as white text appears in the center:
ONSCREEN TEXT: SONY