Technologies
Basic Approach
Based on its Purpose to “fill the world with emotion, through the power of creativity and technology,” Sony advances research and development that draws out people’s creativity and potential. Sony utilizes technology and insight obtained through this research and development in diverse businesses, products, content, and services across Sony Group and to create new value and synergies between businesses, ultimately contributing to the realization of Sony’s long-term Creative Entertainment Vision.
Furthermore, Sony sees cutting-edge technologies such as AI as tools to bring out people’s potential and as a means to support evolution for businesses and sustainable growth for society. Sony evolves its businesses through the exploration and utilization of cutting-edge technologies while also giving due consideration to responsible use that contributes to the resolution of issues for people, society and the planet, including by supporting creators and protecting their rights, valuing appropriate use of IP, and advancing research and development into technologies that prevent unauthorized use.
Organizational Structure
Sony Group promotes cross-group research and development with corporate R&D playing a central role, utilizing coordination between research and development locations around the world and each of the Group’s businesses. Through cooperation between technical staff across business boundaries and collaboration with external partners, such as universities and research institutes, Sony is moving forward with an integrated approach combining exploration of cutting-edge technologies with enhancing technological sophistication and creating new business and social value.
Sony also accelerates innovation through the mutual deployment and utilization of technology and insight built up across Sony Group’s diverse businesses and the results of research and development.
In handling AI and other cutting-edge technologies, Sony promotes responsible use across the entire Sony Group in line with related internal regulations and governance frameworks while engaging in efforts to further improve employee productivity and other aspects through the use of such technologies and works to build even stronger foundations in its businesses. For details regarding organizational structures and programs, refer to the “Technologies” pages and the relevant links.
- Technology
- Responsible AI
- Sony CSL
- Sony Acceleration Platform: A Platform for New Business Creation and Business Development Support (in Japanese)
- Sony Innovation Fund
- Sony Research Award Program
- Women in Technology | Sony Women in Technology Award with Nature
- Arc & Beyond
- Corporate Distinguished Engineer
Environmentally and Socially Beneficial Products and Services
Sony regards working to realize a sustainable society as a key theme and conducts technological development and implementation to solve environmental and social issues. For details regarding products and services, refer to the relevant links